Earned Impressions refer to the number of times users see a Pinterest ad as a result of social actions taken by others, such as saves, close-ups, or clicks.
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To track Earned Impressions using Databox, follow these steps:
Engagements metric on Pinterest Ads measures actions users take with your ad, like clicks, saves, comments, and close-ups. It shows how engaged your audience is with your content.
Earned Pin clicks by Ad Group measures the total clicks on Pins generated from the ad campaign. It shows engagement driven by users who interact with Pins after seeing the ad.
Outbound Clicks by Ad Group measures the number of clicks on an ad that lead users to external websites or landing pages, showing which ad groups drive the most traffic.
Paid Outbound Clicks by Ad is a Pinterest Ads metric that tracks the number of clicks on your ad that lead users to another website or landing page, indicating the effectiveness of driving traffic off the platform.
ROAS by Ad Group is a metric that measures the revenue generated from each ad group relative to the amount spent on advertising. It helps in assessing the effectiveness and profitability of different ad groups in a Pinterest Ads campaign.
ROAS (Return on Ad Spend) is a metric that measures the revenue generated from advertising compared to the amount spent on ads. It helps evaluate the effectiveness and profitability of advertising campaigns on platforms like Pinterest.
The Order value by Campaign metric measures the total revenue generated from each advertising campaign on Pinterest, providing insights into the effectiveness of each campaign in driving sales and ROI.
Average video play time by Ad Group is a metric that shows the average amount of time users watch a video within each ad group on Pinterest, helping to gauge audience engagement and optimize video content strategy.