Earned Impressions refer to the number of times users see a Pinterest ad as a result of social actions taken by others, such as saves, close-ups, or clicks.
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To track Earned Impressions using Databox, follow these steps:
Paid Impressions represent the number of times your Pinterest ad was displayed to users during a paid campaign, indicating potential reach and visibility.
CPC by Campaign is the average cost per click within a specific Pinterest ad campaign, showing how much you are paying for each click generated.
Engagements by Ad Group measures the total number of interactions (likes, comments, shares) of each ad group in your Pinterest Ads campaign.
Engagements by Objective is a metric that measures the total engagements generated from a Pinterest Ads campaign based on the specific campaign objective set by the advertiser.
Paid Pin clicks by Objective measures the number of clicks on a Pinterest ad based on the campaign objective set by the advertiser, such as increased brand awareness, website traffic, or app installs.
Earned Outbound Clicks by Campaign is a metric that measures the number of clicks on your Pinterest ads that drive users to external sites, gained through organic interaction.
Frequency by Campaign is a metric that indicates the average number of times a person has seen an ad within a specific campaign. It helps measure ad fatigue and audience saturation.
Video Views metric measures the number of times your video ad has been viewed by users on Pinterest. It helps track engagement and gauge the effectiveness of your video content.