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Pinterest Ads Earned Impressions

Earned Impressions refer to the number of times users see a Pinterest ad as a result of social actions taken by others, such as saves, close-ups, or clicks.

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Earned Impressions 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Earned Impressions"?
Earned Impressions is a metric that measures the number of additional impressions generated from social shares and interactions with a Pinterest ad. These impressions are considered "earned" because they result from organic engagement with the ad, such as saves, clicks, and re-pins. Monitoring earned impressions can provide insights into the ad's overall reach and performance beyond paid advertising efforts.
Example: Earned Impressions: An organic Pin about a home decor store is shared by users, resulting in additional views beyond the initial promoted reach.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Earned Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Earned Impressions using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Earned Impressions on the Performance screen
  6. 6
    Get Earned Impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Earned Impressions
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track Earned Impressions from Pinterest Ads in Databox GET STARTED

General

  • Description
    Earned Impressions refer to the number of times users see a Pinterest ad as a result of social actions taken by others, such as saves, close-ups, or clicks.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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