The Engagement Rate by Campaign metric measures the level of interaction with a specific ad campaign on Pinterest, indicating the effectiveness of the content in capturing and retaining the audience's attention.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement rate by Campaign using Databox, follow these steps:
Impressions by Ad is a metric that measures the number of times your ad has been displayed on Pinterest to users, showing how many opportunities there are for your ad to be seen.
CPC by Ad Group is the average cost per click for each ad group in a Pinterest campaign, indicating how much you are paying for each click generated by that specific ad group.
CPV by Campaign is the cost per view metric in Pinterest ads, showing cost incurred for each view of a promoted pin within specific campaign, helps measure video ad performance.
The Earned Click-Through Rate (CTR) by Ad metric measures the percentage of clicks on a Pinterest ad that come from saves, sends, or close-ups.
Earned Pin clicks by Objective measures the number of clicks on your promoted pins that were earned organically through Pinterest's recommendation system, based on your chosen campaign objective.
Reach by Ad measures the number of unique people who saw your ad at least once. It is the total audience reached by your ad campaign across different channels.
Saves by Ad is a metric on Pinterest that tracks how many users save or bookmark your ad to their own boards, indicating interest and potential for future engagement or conversion.
Earned Saves by Ad Group measures the number of times a user saves a pin from your ad to their own Pinterest boards, increasing organic visibility.