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Pinterest Ads Engagement rate by Campaign

The Engagement Rate by Campaign metric measures the level of interaction with a specific ad campaign on Pinterest, indicating the effectiveness of the content in capturing and retaining the audience's attention.

With Databox you can track all your metrics from various data sources in one place.

Engagement rate by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement rate by Campaign"?
The Engagement Rate by Campaign metric measures the level of interaction and involvement with a specific advertising campaign on Pinterest. It calculates the percentage of users who engaged with the campaign content by liking, clicking, commenting, or saving it compared to the total number of impressions generated. This metric is crucial for evaluating the effectiveness of a campaign in capturing and retaining audience attention.
Example: Monitoring the Engagement rate by Campaign metric to analyze which Pinterest ads are driving the most user interactions and optimizing future campaign strategies accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagement rate by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement rate by Campaign using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement rate by Campaign on the Performance screen
  6. 6
    Get Engagement rate by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement rate by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track Engagement rate by Campaign from Pinterest Ads in Databox GET STARTED

General

  • Description
    The Engagement Rate by Campaign metric measures the level of interaction with a specific ad campaign on Pinterest, indicating the effectiveness of the content in capturing and retaining the audience's attention.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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