Databox

Pinterest Ads ROAS by Ad

ROAS (Return on Ad Spend) is a metric that measures the revenue generated from advertising compared to the amount spent on ads. It helps evaluate the effectiveness and profitability of advertising campaigns on platforms like Pinterest.

With Databox you can track all your metrics from various data sources in one place.

ROAS by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "ROAS by Ad"?
ROAS, or Return on Ad Spend, is a key performance indicator that measures the revenue generated for every dollar spent on advertising. It is calculated by dividing the total revenue generated from ads by the total ad spend, typically expressed as a ratio (e.g., 4:1 ROAS means $4 revenue for every $1 spent). A higher ROAS indicates more effective ad spending and better overall campaign performance, helping advertisers understand the profitability and impact of their advertising efforts.
Example: A clothing brand spent $500 on Pinterest Ads and generated $2,000 in sales, resulting in a ROAS of 4x.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ROAS by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ROAS by Ad using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ROAS by Ad on the Performance screen
  6. 6
    Get ROAS by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ROAS by Ad
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track ROAS by Ad from Pinterest Ads in Databox GET STARTED

General

  • Description
    ROAS (Return on Ad Spend) is a metric that measures the revenue generated from advertising compared to the amount spent on ads. It helps evaluate the effectiveness and profitability of advertising campaigns on platforms like Pinterest.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 90 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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