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Drift Email Playbook

The Sent by Email playbook metric tracks the number of chat invitations or links sent via email by the Drift playbook, helping to measure the effectiveness of email campaigns in driving chat engagement and conversions.

With Databox you can track all your metrics from various data sources in one place.

Email Playbook 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Email Playbook"?
The Sent by Email Playbook metric measures the effectiveness of sending a specific playbook to email recipients. It tracks the number of times a playbook has been sent directly to a prospect's email and provides insight into how successful the playbook is at engaging leads via email. By tracking this metric, teams can optimize their playbook and email strategy to improve conversion rates and ultimately close more deals.
Example: A sales team can use the Sent by Email Playbook metric to track how many follow-up emails are sent to potential customers after initial contact is made, leading to increased engagement and higher conversion rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Email Playbook in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Email Playbook using Databox, follow these steps:

  1. 1
    Connect Drift that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Email Playbook on the Performance screen
  6. 6
    Get Email Playbook performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Email Playbook
Drift integration with Databox Track Email Playbook from Drift in Databox GET STARTED

General

  • Description
    The Sent by Email playbook metric tracks the number of chat invitations or links sent via email by the Drift playbook, helping to measure the effectiveness of email campaigns in driving chat engagement and conversions.
  • Category
    Marketing Automation
  • Date Added
    2016-05-09

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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