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Drift Bounces by Email Playbook

The Bounces by Email Playbook metric tracks the number or percentage of bounced emails sent through a specific playbook or automated sequence. This can help identify issues with email deliverability or the effectiveness of the playbook's messaging and targeting.

With Databox you can track all your metrics from various data sources in one place.

Bounces by Email Playbook 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Bounces by Email Playbook"?
The Bounces by Email Playbook metric measures the percentage of emails sent through Drift's email playbook feature that bounced back due to an invalid email address or a temporary email delivery issue. It is important to regularly monitor this metric to maintain a high sender reputation and increase the effectiveness of email campaigns.
Example: When sending out a newsletter, if the Bounces by Email Playbook metric is high, it may indicate issues with email addresses in the mailing list or problems with the email server.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Bounces by Email Playbook in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Bounces by Email Playbook using Databox, follow these steps:

  1. 1
    Connect Drift that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Bounces by Email Playbook on the Performance screen
  6. 6
    Get Bounces by Email Playbook performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Bounces by Email Playbook
Drift integration with Databox Track Bounces by Email Playbook from Drift in Databox GET STARTED

Drift Bounces by Email Playbook included in Dashboard Templates 1

  • Live view

    Drift Chat & Email Conversations

    This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.

    Drift

General

  • Description
    The Bounces by Email Playbook metric tracks the number or percentage of bounced emails sent through a specific playbook or automated sequence. This can help identify issues with email deliverability or the effectiveness of the playbook's messaging and targeting.
  • Category
    Marketing Automation
  • Date Added
    2016-05-09

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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