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Drift Clicks by Email Playbook

The Clicks by Email Playbook metric measures the total number of clicks on links in marketing emails sent through the Drift platform.

With Databox you can track all your metrics from various data sources in one place.

Clicks by Email Playbook 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Clicks by Email Playbook"?
The Clicks by Email Playbook metric measures the number of clicks that are generated by emails that have been sent using a particular set of tactics or strategies. It enables you to determine how effective your email playbook is in engaging your audience and driving them to take action. By tracking this metric over time, you can optimize your playbook to improve email click-through rates and ultimately increase conversions.
Example: Using the Clicks by Email Playbook metric, I can track how many users are clicking on links in our weekly newsletter and adjust our content strategy accordingly to increase engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Clicks by Email Playbook in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Clicks by Email Playbook using Databox, follow these steps:

  1. 1
    Connect Drift that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Clicks by Email Playbook on the Performance screen
  6. 6
    Get Clicks by Email Playbook performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Clicks by Email Playbook
Drift integration with Databox Track Clicks by Email Playbook from Drift in Databox GET STARTED

Drift Clicks by Email Playbook included in Dashboard Templates 1

  • Live view

    Drift Chat & Email Conversations

    This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.

    Drift

General

  • Description
    The Clicks by Email Playbook metric measures the total number of clicks on links in marketing emails sent through the Drift platform.
  • Category
    Marketing Automation
  • Date Added
    2016-05-09

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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