The Sent by Email playbook metric tracks the number of chat invitations or links sent via email by the Drift playbook, helping to measure the effectiveness of email campaigns in driving chat engagement and conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Sent by Email Playbook using Databox, follow these steps:
This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.
Total Conversations is a metric that measures the number of chat or messaging interactions between customers and a brand or business on Drift's platform.
MTFR is the duration between a customer's initial message and the first human response. It measures how quickly a company engages with its customers.
Conversations by Chat Playbook measures the number of chat conversations initiated by users interacting with specific chat playbooks on a website or messaging platform.
The Dismisses % by Chat Playbook metric measures the effectiveness of chat playbook messages in engaging website visitors by tracking the percentage of times they are dismissed without action.
The Unsubscriptions by Email Playbook metric measures the number of recipients who unsubscribe from your email marketing communications following the implementation of an email playbook.
The Clicks by Signature Playbook metric measures the number of clicks on CTA's in marketing emails that were sent using a specific email signature template.
Open % by Signature Playbook is a metric that measures the number of times signature playbooks are opened by visitors on a website, indicating interest and engagement levels.
Click % by Signature Playbook measures the percentage of clicks on a particular signature playbook in comparison to the total number of plays it received. It helps to analyze the effectiveness of the signature playbook in driving clicks and optimizing it for better results.