The Sent by Email playbook metric tracks the number of chat invitations or links sent via email by the Drift playbook, helping to measure the effectiveness of email campaigns in driving chat engagement and conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Sent by Email Playbook using Databox, follow these steps:
This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.
Total Conversations is a metric that measures the number of chat or messaging interactions between customers and a brand or business on Drift's platform.
The Median Time to Close metric measures the average amount of time it takes for a sales team to close a deal and determine the time frame for effective sales activities.
The Dismisses by Chat Playbook metric measures the number of times chat playbooks have been dismissed or closed by visitors during a conversation on the website or app. It helps evaluate the effectiveness of chat playbooks and identify areas for improvement.
Click % by Chat Playbook measures how many times a chatbot suggestion was clicked compared to the total number of suggestions shown. It indicates the effectiveness of chatbot suggestions in guiding website visitors towards a desired outcome/metric.
The Replies by Email Playbook metric measures the percentage of automated email replies sent by Drift that receive a response from the recipient, indicating engagement and potential interest.
The Open % by Email Playbook metric measures the percentage of email recipients who opened a specific email sequence or playbook.
Click % by Email Playbook is a measure of the percentage of email recipients who clicked on a specific CTA within your email playbook. It shows the effectiveness of your email strategy and helps optimize future campaigns.
The Conversations by Signature Playbook metric measures the number of live chat conversations initiated by a specific Signature Playbook within a given time frame.