The Sent by Email playbook metric tracks the number of chat invitations or links sent via email by the Drift playbook, helping to measure the effectiveness of email campaigns in driving chat engagement and conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Sent by Email Playbook using Databox, follow these steps:
This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.
Total Conversations is a metric that measures the number of chat or messaging interactions between customers and a brand or business on Drift's platform.
MTFR is the duration between a customer's initial message and the first human response. It measures how quickly a company engages with its customers.
The Average Time to Close (ATC) metric measures the average duration from initial contact to final resolution for a closed deal or opportunity, helping track and improve sales team efficiency.
Sent by Chat Playbook refers to the number of times a particular playbook has been initiated by a user to start a conversation with a visitor on the website or app using the Drift chat feature.
The Dismisses by Chat Playbook metric measures the number of times chat playbooks have been dismissed or closed by visitors during a conversation on the website or app. It helps evaluate the effectiveness of chat playbooks and identify areas for improvement.
The Opens by Email Playbook metric measures the number of times a visitor opens an email sent through the Drift email playbook feature. It lets you track the effectiveness of your email campaigns and identify opportunities for improvement.
Click % by Email Playbook is a measure of the percentage of email recipients who clicked on a specific CTA within your email playbook. It shows the effectiveness of your email strategy and helps optimize future campaigns.
The Conversations by Signature Playbook metric measures the number of live chat conversations initiated by a specific Signature Playbook within a given time frame.