The Sent by Email playbook metric tracks the number of chat invitations or links sent via email by the Drift playbook, helping to measure the effectiveness of email campaigns in driving chat engagement and conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Sent by Email Playbook using Databox, follow these steps:
This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.
New Conversations is a metric that tracks the number of new chats or conversations initiated by website visitors or customers within a certain timeframe.
MTFR is the duration between a customer's initial message and the first human response. It measures how quickly a company engages with its customers.
The Average Time to Close (ATC) metric measures the average duration from initial contact to final resolution for a closed deal or opportunity, helping track and improve sales team efficiency.
Sent by Chat Playbook refers to the number of times a particular playbook has been initiated by a user to start a conversation with a visitor on the website or app using the Drift chat feature.
The Clicks by Email Playbook metric measures the total number of clicks on links in marketing emails sent through the Drift platform.
Click % by Email Playbook is a measure of the percentage of email recipients who clicked on a specific CTA within your email playbook. It shows the effectiveness of your email strategy and helps optimize future campaigns.
The Conversations by Signature Playbook metric measures the number of live chat conversations initiated by a specific Signature Playbook within a given time frame.
Click % by Signature Playbook measures the percentage of clicks on a particular signature playbook in comparison to the total number of plays it received. It helps to analyze the effectiveness of the signature playbook in driving clicks and optimizing it for better results.