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Drift Open % by Email Playbook

The Open % by Email Playbook metric measures the percentage of email recipients who opened a specific email sequence or playbook.

With Databox you can track all your metrics from various data sources in one place.

Open % by Email Playbook 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Open % by Email Playbook"?
The Open % by Email Playbook metric measures the percentage of playbooks (automated marketing campaigns) that resulted in an email being opened by the recipient. This metric helps businesses understand the effectiveness of their email campaigns and the impact of their playbooks on customer engagement. It also helps them identify which playbook strategies are working and which ones need to be re-evaluated or optimized for better results.
Example: The Open % by Email Playbook metric can help me see how well my email outreach campaign is resonating with my target audience - specifically, how many recipients are actually opening and engaging with my emails.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Open % by Email Playbook in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Open % by Email Playbook using Databox, follow these steps:

  1. 1
    Connect Drift that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Open % by Email Playbook on the Performance screen
  6. 6
    Get Open % by Email Playbook performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Open % by Email Playbook
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Basics

  • Description
    The Open % by Email Playbook metric measures the percentage of email recipients who opened a specific email sequence or playbook.
  • Category
    Marketing Automation
  • Date Added
    2016-05-09
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    https://driftapi.com/playbooks/metrics

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