DataboxDatabox Databox

Drift Unsubscriptions by Email Playbook

The Unsubscriptions by Email Playbook metric measures the number of recipients who unsubscribe from your email marketing communications following the implementation of an email playbook.

With Databox you can track all your metrics from various data sources in one place.

Unsubscriptions by Email Playbook 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Unsubscriptions by Email Playbook"?
The Unsubscriptions by Email Playbook metric measures the number of recipients who have opted out or unsubscribed from receiving future email communications from the company after going through a specific email playbook. This metric is a key indicator of the effectiveness of the email playbook in engaging and retaining subscribers. A higher number of unsubscribes may indicate that the playbook is not resonating with the target audience or that the messaging is not relevant or valuable enough to keep subscribers engaged.
Example: A company tracks the Unsubscriptions by Email Playbook metric to identify the effectiveness of their email marketing campaigns and adjust their strategies accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Unsubscriptions by Email Playbook in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unsubscriptions by Email Playbook using Databox, follow these steps:

  1. 1
    Connect Drift that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unsubscriptions by Email Playbook on the Performance screen
  6. 6
    Get Unsubscriptions by Email Playbook performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unsubscriptions by Email Playbook
Drift integration with Databox Track Unsubscriptions by Email Playbook from Drift in Databox GET STARTED

Drift Unsubscriptions by Email Playbook included in Dashboard Templates 1

  • Live view

    Drift Chat & Email Conversations

    This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.

    Drift

Basics

  • Description
    The Unsubscriptions by Email Playbook metric measures the number of recipients who unsubscribe from your email marketing communications following the implementation of an email playbook.
  • Category
    Marketing Automation
  • Date Added
    2016-05-09
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    https://driftapi.com/playbooks/metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview