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Contacts represent individuals or organizations present in your ActiveCampaign account who have opted in to receive communication from you. The Contacts metric tracks the number of unique email addresses or unique individuals/organizations in your account.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Tech details

What are Contacts?

Contacts refer to the number of unique individuals or entities in a company’s contact database or customer relationship management (CRM) system, who have interacted or engaged with the company through different communication channels: email, phone calls, web forms, social media, and other.

The Contacts metric consists of potential and current customers, partners, vendors, and other relevant individuals the company interacts with.

How to Calculate Contacts?

To calculate Contacts, you can use this formula:

Contacts = Number of Unique Individuals or Entities in the Contact Database

Following this step-by-step explanation can help you apply the formula:

  • Export contact data from your CRM system or a contact database by generating a spreadsheet or file containing all contact records
  • Cleanup your bad data to ensure that duplicate, incorrect, improperly formatted or irrelevant entries are removed
  • Count unique contacts remaining in the data set to get the contacts metric for your business

For example, say you attended a SaaS event and want to calculate the contacts you made. Your company had a booth where attendees could interact with your sales team. The team collected contact data by scanning badges, collecting business cards, or having visitors sign up for newsletters or product demos.

In total, they collected 300 email addresses. After reviewing and cleaning the data and using the formula, you may find that you have 250 unique contacts from the event.

What Is a Good Number of Contacts?

There isn’t a good number of contacts that applies universally to all businesses. The ideal number can differ significantly depending on the factors such as the company’s size, growth stage, target market size, sales strategy, and type of product or service.

Here are some factors that affect the number of contacts suitable for a company:

  • Target market size: For niche markets, the pool of potential contacts may be smaller, while products catering to a broader audience require more potential contacts.
  • Sales strategy: A high-touch sales process with personalized interactions may need a smaller, but more qualified contact list, while a self-service or freemium model may require a larger volume of contacts.
  • Growth goals: With ambitious growth objectives, aiming for a larger number of contacts can fuel your expansion.
  • Customer lifecycle: The needed contacts vary based on the conversion time of prospects into paying customers and the frequency of customer churn or upgrades.
  • Marketing and lead generation efforts: High-volume, qualified leads from marketing campaigns can result in a more extensive contact list.

How to Improve Contacts?

To consistently acquire a good number of new contacts, here are three great practices to consider:

  • Optimize your lead generation strategies: Focus on producing valuable content like e-books, blog posts, and webinars and creating user-friendly and compelling landing pages with clear CTAs. Use SEO and social media to increase traffic and leads and encourage customer referrals with incentives or rewards.
  • Use personalization and segmentation: Segment your contact list based on industry, company size, and user behavior to tailor communication to their specific needs. Use marketing automation to send targeted and timely emails, nurturing leads through the customer journey based on their actions and interests.
  • Work on customer engagement and retention: Provide exceptional customer support and smooth onboarding for new customers with personalized support. Engage through email newsletters, updates, and announcements to reinforce your value and continuously gather and apply customer feedback.

More resources to help you improve:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

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    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Contacts in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Contacts using Databox, follow these steps:

  1. 1
    Connect ActiveCampaign that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Contacts on the Performance screen
  6. 6
    Get Contacts performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Contacts
ActiveCampaign integration with Databox Track Contacts from ActiveCampaign in Databox GET STARTED

ActiveCampaign Contacts included in Dashboard Templates 1

  • Live view

    ActiveCampaign Account Overview

    This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.

    ActiveCampaign

Basics

  • Description
    Contacts represent individuals or organizations present in your ActiveCampaign account who have opted in to receive communication from you. The Contacts metric tracks the number of unique email addresses or unique individuals/organizations in your account.
  • Category
    Marketing Automation
  • Subcategory
    Contacts
  • Date Added
    2017-09-25
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://{username}/api/3/contacts

Questions? We've got answers.

  • What’s the difference between marketing contacts vs. non-marketing contacts?

    Marketing contacts are individuals or companies who willingly share their contact information for marketing purposes by opting-in to receive promotional content and updates from you.

    Non-marketing contacts are individuals or companies on the company’s contact list who haven’t opted-in for marketing communications. These contacts are typically existing customers, partners, vendors, or contacts obtained through non-marketing channels.

  • How many contacts does it take before someone buys your product?

    The number of contacts needed before someone buys your product depends on factors like the product’s and purchasing complexity, target market, marketing and sales effectiveness, and buyer preferences. 

    Even though the number can vary, most sources claim that eight contacts are considered effective for achieving sales.

  • How many contacts should your email list have?

    Your email list’s ideal number of contacts depends on your business goals, target audience, industry, and email marketing campaigns.

    Our survey on the email list size that a B2B company should aim for showed that marketers considered 1,000 subscribers a good starting point, although suggestions ranged from 1K to 20K.

    Databox is a business intelligence tool that helps you dive deep into data collected from multiple sources you can easily connect with your Databox dashboard. It allows you to analyze historical and current data, in-house and third-party data, and semi-structured and unstructured data for the most accurate insights about your business in real time.

    With Databox, you can fully understand your performance and make well-informed decisions about your next actions. Build professional reports in minutes, visualize your key metrics (and custom ones for a more granular view) and monitor your progress towards your business goals. By getting an accurate picture of the business at a specific point in time, you’ll also get the means to design your strategy based on factual data instead of relying on guesswork.

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