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HubSpot Marketing Contacts (w/o Offline Source)

The Contacts (w/o Offline Source) metric in Hubspot measures the number of contacts in your database that were acquired through online channels such as website forms, landing pages, social media, and email, excluding any offline sources such as events or direct mail.

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Contacts (w/o Offline Source) 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Contacts (w/o Offline Source)"?
The Contacts (w/o Offline Source) metric in Hubspot tracks the number of contacts gathered through online sources such as website forms, social media, and email marketing campaigns. This metric excludes contacts that were manually added through offline sources such as trade shows or networking events. By focusing on online sources, this metric helps businesses understand the effectiveness of their digital marketing efforts and allows them to optimize their strategy to generate more lead conversions.
Example: Contacts (w/o Offline Source) metric can help distinguish the number of new contacts acquired through online efforts such as email marketing or social media advertising from those obtained offline. Example: A company wants to compare the effectiveness of their online and offline marketing campaigns in generating new leads.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Contacts (w/o Offline Source) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Contacts (w/o Offline Source) using Databox, follow these steps:

  1. 1
    Connect HubSpot Marketing that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Contacts (w/o Offline Source) on the Performance screen
  6. 6
    Get Contacts (w/o Offline Source) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Contacts (w/o Offline Source)
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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HubSpot Marketing integration with Databox Track Contacts (w/o Offline Source) from HubSpot Marketing in Databox GET STARTED

Basics

  • Description
    The Contacts (w/o Offline Source) metric in Hubspot measures the number of contacts in your database that were acquired through online channels such as website forms, landing pages, social media, and email, excluding any offline sources such as events or direct mail.
  • Category
    Marketing
  • Subcategory
    Contacts
  • Date Added
    2015-07-09
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://api.hubapi.com/analytics/v2/reports/sources/{time_period1}/{time_period2}

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