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ActiveCampaign
Automations
Automations metric measures the number of active automations in your ActiveCampaign account. This includes workflows, automations created with the automation builder, and site tracking automations.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Automations"?
The Automations metric in ActiveCampaign reports the number of active automations, including triggered, scheduled, and one-time automations. It provides insights into how many automated workflows are currently performing tasks, such as sending emails, updating contact information, and creating new tasks. Tracking this metric can help businesses assess their marketing and sales automation performance and optimize their campaigns accordingly.
Example: A user signs up for a free trial of a SaaS product, triggering an automation to send them a series of welcome emails with tips and tutorials. The automation tracks open and click rates, helping the company optimize the content and increase conversion rates.
This metric has one or more equivalents:
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Automations in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Automations using Databox, follow these steps:
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1Connect ActiveCampaign that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Automations on the Performance screen
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6Get Automations performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Automations
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionAutomations metric measures the number of active automations in your ActiveCampaign account. This includes workflows, automations created with the automation builder, and site tracking automations.
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CategoryMarketing Automation
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SubcategoryAutomations
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Date Added2017-09-25
Specification
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Metric Typecurrent
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from now to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
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The Bounced Contacts metric represents the number of emails that were not delivered to the intended recipient due to factors such as invalid email addresses or full inboxes.
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The Unsubscribed Contacts metric indicates the number of contacts who have opted-out or unsubscribed from your email campaigns, and are no longer eligible to receive future communications.
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List
Active Contacts by List metric provides the number of active contacts currently subscribed to a specific list. It helps measure effectiveness of email campaigns on specific audience segments.
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The Campaigns metric in ActiveCampaign measures the efficacy of email marketing campaigns by tracking statistics such as open rates, click-through rates, and conversions.
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The Unsubscribers by Campaign metric shows the number of contacts who have unsubscribed from a specific email campaign. It helps to measure the effectiveness of the campaign and understand which content or messaging may be causing recipients to opt-out.
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Entered Automation
The Contacts Entered by Automation metric measures the number of new contacts that were added to your ActiveCampaign account through an automation, such as a form submission or an imported CSV file.
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The Deals metric in ActiveCampaign tracks the progress of sales opportunities or deals through the sales pipeline, giving visibility into the status of each deal and the likelihood of closing.
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