Track all of your key business metrics from one screen
GET STARTED
ActiveCampaign Account Overview
This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.
ActiveCampaign
Unsubscribed Contacts
The Unsubscribed Contacts metric indicates the number of contacts who have opted-out or unsubscribed from your email campaigns, and are no longer eligible to receive future communications.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Unsubscribed Contacts"?
The Unsubscribed Contacts metric measures the number of contacts who have opted out of receiving communication from your business. These contacts have either clicked the unsubscribe link in an email or submitted an opt-out request through another channel, such as a website form or phone call. This metric is important for maintaining a clean and compliant email list and ensuring that your messaging is reaching engaged and interested recipients. It also helps to identify potential areas for improvement in your email content and targeting strategies.
Example: A company can use the Unsubscribed Contacts metric to identify which email campaign was not well received by the recipients and understand why they opted out, enabling them to improve future campaigns.
This metric has one or more equivalents:
Visualizations
-
Number
Used to show a simple Metric or to draw attention to one key number.
How to track Unsubscribed Contacts in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unsubscribed Contacts using Databox, follow these steps:
-
1Connect ActiveCampaign that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Unsubscribed Contacts on the Performance screen
-
6Get Unsubscribed Contacts performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Unsubscribed Contacts
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
ActiveCampaign Unsubscribed Contacts included in Dashboard Templates 1
General
-
DescriptionThe Unsubscribed Contacts metric indicates the number of contacts who have opted-out or unsubscribed from your email campaigns, and are no longer eligible to receive future communications.
-
CategoryMarketing Automation
-
SubcategoryUnsubscribers
-
Date Added2017-09-25
Specification
-
Metric Typecurrent
-
DimensionalNo
-
Decimal DigitsNo
-
Currency UnitsNo
-
GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
-
Custom Relative PeriodsYes
-
Data AvailabilityAt sync, it ranges from now to now.
-
Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
-
Future Data AvailableNo
Visualization
-
Cumulative GraphNo
-
Favorable Trenddecreasing
-
Media CreativesNo
-
ForecastsYes
-
BenchmarksYes
Related Metrics
-
ActiveCampaign
New Contacts
New Contacts is a metric that measures how many new leads or prospects have been added to your ActiveCampaign account within a certain timeframe, typically on a daily or weekly basis.
-
ActiveCampaign
Contacts
Contacts represent individuals or organizations present in your ActiveCampaign account who have opted in to receive communication from you. The Contacts metric tracks the number of unique email addresses or unique individuals/organizations in your account.
-
ActiveCampaign
By Campaign Metrics
The Campaigns metric in ActiveCampaign measures the efficacy of email marketing campaigns by tracking statistics such as open rates, click-through rates, and conversions.
-
ActiveCampaign
Sent Emails by Campaign
The Sent Emails by Campaign metric measures how many emails were sent out during a specific campaign. It helps track the overall reach of a campaign and can be used to evaluate its effectiveness in terms of driving engagement and conversions.
-
ActiveCampaign
Clicks by Campaign
Clicks by Campaign is a metric in ActiveCampaign that measures the number of clicks on links within emails sent as a part of a specific campaign. It helps assess the effectiveness of a campaign in engaging subscribers and driving traffic to a website or landing page.
-
ActiveCampaign
Link Clicks by Campaign
Total Link Clicks by Campaign is a metric that shows the number of times links in a specific email campaign were clicked by recipients. It helps measure the effectiveness of the campaign in driving customer engagement and interest.
-
ActiveCampaign
Title
Deals by Title is a metric that measures the number of deals based on their stage title in your ActiveCampaign pipeline, providing you with an overview of the distribution of deals throughout the sales process.
-
ActiveCampaign
Name
The Form Submissions by Name metric in ActiveCampaign tracks the number of form submissions received for a specific form. It provides insights into the effectiveness of lead generation efforts and the popularity of certain forms.
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.