The Unsubscribes metric measures the number of recipients who clicked the unsubscribe link in an email, indicating they no longer want to receive future messages from the sender.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unsubscribes using Databox, follow these steps:
SendGrid dashboard template provides you with insights about your email delivery, open rates and click rates performance to grow your business—all in one place.
The Opens by Device metric shows the percentage of email opens broken down by the device used by the recipient (e.g. desktop, mobile).
Unique Opens by Client is a metric that shows the number of times an email was opened by individual email clients (such as Gmail, Outlook, etc.) excluding duplicate opens by the same client.
Unique Clicks by Browser is a metric that tracks the number of individual clicks on links within an email campaign that were made by users with different internet browsers. It helps you identify which browsers your audience is using to interact with your emails.
The Blocks metric measures the number of times your emails are blocked by the recipient's email server, either due to a spam complaint or other issue.
The Blocks by Category metric categorizes the reasons for email blocks such as spam reports, invalid emails, or bounces. It helps identify patterns and improve email deliverability.
Bounce Drops is a metric that measures the number of undeliverable emails that were dropped due to repeated hard bounces or unsubscribes.
Unsubscribe Drops is a SendGrid metric that tracks the number of emails that were not delivered due to being unsubscribed by the recipient.
Unsubscribe Drops by Category measures the proportion of recipients who unsubscribed from emails by category/type, helping identify which types of emails are more likely to result in unsubscribes.