Unique Opens by Category measures how many distinct recipients opened a particular email category, allowing you to analyze engagement levels for different types of emails.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unique Opens by Category using Databox, follow these steps:
The Opens by Device metric shows the percentage of email opens broken down by the device used by the recipient (e.g. desktop, mobile).
Opens by Mailbox Provider measures the number of times an email is opened by recipients grouped by their email service providers (e.g. Gmail, Yahoo, Outlook) helping to identify deliverability issues.
Unique Opens by Device is a metric that measures the number of unique email opens based on the type of device used by the recipient.
Unique Opens by Client is a metric that shows the number of times an email was opened by individual email clients (such as Gmail, Outlook, etc.) excluding duplicate opens by the same client.
The Unique Opens by Mailbox Provider is a metric that provides insights into how many different recipients using a particular email service provider have opened your email.
The Unique Clicks by Mailbox Provider metric measures the number of individual clicks on links within an email, organized by the specific mailbox provider of the recipient.
Unique Clicks by Category metric refers to the number of unique clicks on links within each category of your email campaign. It helps you to gauge the level of engagement with your email content and identify which categories are resonating well with your recipients.
The Spam Reports metric counts the number of times recipients have marked your email as spam, which can negatively impact your sender reputation and email deliverability.