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ActiveCampaign Active Contacts

Active Contacts metric refers to the total number of contacts in your ActiveCampaign account who have engaged with your emails or other marketing campaigns during a specific period. It helps to measure the effectiveness of your campaigns and the size of your engaged audience.

With Databox you can track all your metrics from various data sources in one place.

Active Contacts 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Active Contacts"?
Active Contacts is a metric in ActiveCampaign that refers to the number of contacts who have engaged with your campaigns or automation workflows within a specific timeframe. This includes opening, clicking, and responding to emails, or taking other actions such as filling out a form or making a purchase. This metric is used to track the health of your email list and engagement with your content, and can help you identify which contacts are most engaged and likely to convert.
Example: Active Contacts can be used to determine the number of engaged subscribers for targeted email campaigns, thereby improving the overall email marketing strategy.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Active Contacts in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active Contacts using Databox, follow these steps:

  1. 1
    Connect ActiveCampaign that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active Contacts on the Performance screen
  6. 6
    Get Active Contacts performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active Contacts
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
ActiveCampaign integration with Databox Track Active Contacts from ActiveCampaign in Databox GET STARTED

ActiveCampaign Active Contacts included in Dashboard Templates 1

  • Live view

    ActiveCampaign Account Overview

    This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.

    ActiveCampaign

General

  • Description
    Active Contacts metric refers to the total number of contacts in your ActiveCampaign account who have engaged with your emails or other marketing campaigns during a specific period. It helps to measure the effectiveness of your campaigns and the size of your engaged audience.
  • Category
    Marketing Automation
  • Subcategory
    Contacts
  • Date Added
    2017-09-25

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

Related Metrics

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