Active Contacts metric refers to the total number of contacts in your ActiveCampaign account who have engaged with your emails or other marketing campaigns during a specific period. It helps to measure the effectiveness of your campaigns and the size of your engaged audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active Contacts using Databox, follow these steps:
This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.
Contacts represent individuals or organizations present in your ActiveCampaign account who have opted in to receive communication from you. The Contacts metric tracks the number of unique email addresses or unique individuals/organizations in your account.
The Bounced Contacts metric represents the number of emails that were not delivered to the intended recipient due to factors such as invalid email addresses or full inboxes.
The Unsubscribers by Campaign metric shows the number of contacts who have unsubscribed from a specific email campaign. It helps to measure the effectiveness of the campaign and understand which content or messaging may be causing recipients to opt-out.
The Unique Link Clicks by Campaign metric measures the number of times a unique recipient clicked on a link in an email campaign, providing insights into the effectiveness of the campaign's messaging and call-to-action.
Total Link Clicks by Campaign is a metric that shows the number of times links in a specific email campaign were clicked by recipients. It helps measure the effectiveness of the campaign in driving customer engagement and interest.
Completions by Automation is a metric that measures the number of times a user completed a specific action triggered by an automation.
The Unopen/Unread Campaigns metric shows the number of sent campaigns that have not been opened or read by their recipients.
The Form Submissions by Name metric in ActiveCampaign tracks the number of form submissions received for a specific form. It provides insights into the effectiveness of lead generation efforts and the popularity of certain forms.