Active Contacts metric refers to the total number of contacts in your ActiveCampaign account who have engaged with your emails or other marketing campaigns during a specific period. It helps to measure the effectiveness of your campaigns and the size of your engaged audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active Contacts using Databox, follow these steps:
This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.
Contacts represent individuals or organizations present in your ActiveCampaign account who have opted in to receive communication from you. The Contacts metric tracks the number of unique email addresses or unique individuals/organizations in your account.
The Bounced Contacts metric represents the number of emails that were not delivered to the intended recipient due to factors such as invalid email addresses or full inboxes.
The Bounces by Campaign metric measures the number of emails that were not successfully delivered to the recipient's inbox and were returned to the sender, categorized by the marketing campaign that was used to send them.
Replies by Campaign is a metric that measures the number of replies received by a specific email campaign. It helps assess engagement levels and audience interest.
The Send Date by Campaign metric shows the dates when emails were sent out for each individual campaign, allowing for analysis of email send patterns and optimization of future campaign timing.
The Contacts Entered by Automation metric measures the number of new contacts that were added to your ActiveCampaign account through an automation, such as a form submission or an imported CSV file.
The Deals metric in ActiveCampaign tracks the progress of sales opportunities or deals through the sales pipeline, giving visibility into the status of each deal and the likelihood of closing.
The Won Deals Amount metric in ActiveCampaign measures the total value of deals that have been marked as "won" within a specified time period. This metric is useful for tracking the financial impact of successful sales efforts.