Databox

ActiveCampaign Unopen/Unread Campaigns

The Unopen/Unread Campaigns metric shows the number of sent campaigns that have not been opened or read by their recipients.

With Databox you can track all your metrics from various data sources in one place.

Unopen/Unread Campaigns 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Unopen/Unread Campaigns"?
The Unopen/Unread Campaigns metric shows the number of email campaigns that were delivered to recipients but were not opened or read. It indicates the level of engagement and interest among your audience and can help you identify opportunities to improve your email content, subject lines, and timing. Optimizing this metric can lead to higher open rates and better overall email engagement.
Example: A marketing team can use the Unopen/Unread Campaigns metric to identify subscribers who did not engage with a particular email campaign, and then create a targeted follow-up campaign to re-engage those subscribers.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Unopen/Unread Campaigns in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unopen/Unread Campaigns using Databox, follow these steps:

  1. 1
    Connect ActiveCampaign that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unopen/Unread Campaigns on the Performance screen
  6. 6
    Get Unopen/Unread Campaigns performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unopen/Unread Campaigns
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
ActiveCampaign integration with Databox Track Unopen/Unread Campaigns from ActiveCampaign in Databox GET STARTED

General

  • Description
    The Unopen/Unread Campaigns metric shows the number of sent campaigns that have not been opened or read by their recipients.
  • Category
    Marketing Automation
  • Subcategory
    Campaign opens
  • Date Added
    2017-09-25

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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