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ActiveCampaign Opens by Campaign

The Opens by Campaign metric measures the number of times an email campaign has been opened by recipients.

With Databox you can track all your metrics from various data sources in one place.

Opens by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
  • Notes
What is "Opens by Campaign"?
The Opens by Campaign metric is a measurement of the number of times an email campaign has been opened by recipients. This metric can provide insight into the effectiveness of different campaigns, as higher open rates may indicate stronger subject lines, better content, or more engaged contacts. Tracking Opens by Campaign can also help businesses fine-tune their email marketing strategy and target specific segments of their audience with tailored messaging.
Example: A company wants to track the email opens for their new product launch campaign to measure engagement and interest of their audience. They use the Opens by Campaign metric to evaluate the success of their email marketing strategy.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Opens by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Opens by Campaign using Databox, follow these steps:

  1. 1
    Connect ActiveCampaign that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Opens by Campaign on the Performance screen
  6. 6
    Get Opens by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Opens by Campaign
ActiveCampaign integration with Databox Track Opens by Campaign from ActiveCampaign in Databox GET STARTED

ActiveCampaign Opens by Campaign included in Dashboard Templates 1

  • Live view

    ActiveCampaign Account Overview

    This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.

    ActiveCampaign

Basics

  • Description
    The Opens by Campaign metric measures the number of times an email campaign has been opened by recipients.
  • Category
    Marketing Automation
  • Subcategory
    Campaigns
  • Date Added
    2017-09-25
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    https://{username}/api/3/campaigns
  • Active Campaign ‘Opens by Campaign’ Metric is showing the data for Campaigns and Automations together

    Databox currently doesn’t exclude Automations data from Campaign results. It is on our Roadmap to show Automations data separately – with ‘by Automation’ Metrics. You can upvote this improvement request on our Roadmap here.

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