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ActiveCampaign Open/Read Campaigns

Open/Read Campaigns metric refers to the number of emails from a campaign that have been opened or read by recipients. It provides insights into the effectiveness of email marketing campaigns in engaging subscribers and driving conversions.

With Databox you can track all your metrics from various data sources in one place.

Open/Read Campaigns 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Open/Read Campaigns"?
The Open/Read Campaigns metric measures how many of your email recipients have not only received your email but have also opened and read it. This metric provides insights into the effectiveness of your email content, subject lines, and overall audience engagement. By monitoring this metric, you can optimize your email campaigns and improve your email marketing strategy.
Example: The Open/Read Campaigns metric can help a marketing team understand which email campaigns are generating the most interest and engagement from subscribers, allowing them to refine their approach and create more effective campaigns.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Open/Read Campaigns in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Open/Read Campaigns using Databox, follow these steps:

  1. 1
    Connect ActiveCampaign that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Open/Read Campaigns on the Performance screen
  6. 6
    Get Open/Read Campaigns performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Open/Read Campaigns
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
ActiveCampaign integration with Databox Track Open/Read Campaigns from ActiveCampaign in Databox GET STARTED

General

  • Description
    Open/Read Campaigns metric refers to the number of emails from a campaign that have been opened or read by recipients. It provides insights into the effectiveness of email marketing campaigns in engaging subscribers and driving conversions.
  • Category
    Marketing Automation
  • Subcategory
    Campaign opens
  • Date Added
    2017-09-25

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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