Track all of your key business metrics from one screen
GET STARTED
ActiveCampaign
Replies by Campaign
Replies by Campaign is a metric that measures the number of replies received by a specific email campaign. It helps assess engagement levels and audience interest.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
- Notes
What is "Replies by Campaign"?
Replies by Campaign is a metric in ActiveCampaign that measures the number of replies received in response to an email marketing campaign. This metric helps track engagement and interest levels of the target audience and can be used to fine-tune future campaigns by analyzing the responses received. It is an important indicator of the effectiveness of the campaign and allows marketers to adjust their approach to better connect with their audience. The Replies by Campaign metric is a key tool for optimizing email marketing efforts.
Example: A marketing team can use "Replies by Campaign" to measure the success of their email campaigns by tracking how many replies each campaign receives and using that data to make informed decisions about future campaigns.
Visualizations
-
Bar and Line Chart
Used to show comparisons between values.
How to track Replies by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Replies by Campaign using Databox, follow these steps:
-
1Connect ActiveCampaign that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Replies by Campaign on the Performance screen
-
6Get Replies by Campaign performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Replies by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
-
DescriptionReplies by Campaign is a metric that measures the number of replies received by a specific email campaign. It helps assess engagement levels and audience interest.
-
CategoryMarketing Automation
-
SubcategoryCampaigns
-
Date Added2017-09-25
Specification
-
Metric Typecurrent
-
DimensionalYes
-
Decimal DigitsNo
-
Currency UnitsNo
-
GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
-
Custom Relative PeriodsYes
-
Data AvailabilityAt sync, it ranges from now to now.
-
Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
-
Future Data AvailableNo
Visualization
-
Cumulative GraphNo
-
Favorable Trendincreasing
-
Media CreativesNo
-
ForecastsYes
-
BenchmarksNo
-
Active Campaign ‘Replies by Campaign’ Metric is showing the data for Campaigns and Automations together
Databox currently doesn’t exclude Automations data from Campaign results. It is on our Roadmap to show Automations data separately – with ‘by Automation’ Metrics. You can upvote this improvement request on our Roadmap here.
Related Metrics
-
ActiveCampaign
Contacts
Contacts represent individuals or organizations present in your ActiveCampaign account who have opted in to receive communication from you. The Contacts metric tracks the number of unique email addresses or unique individuals/organizations in your account.
-
ActiveCampaign
Active Contacts
Active Contacts metric refers to the total number of contacts in your ActiveCampaign account who have engaged with your emails or other marketing campaigns during a specific period. It helps to measure the effectiveness of your campaigns and the size of your engaged audience.
-
ActiveCampaign
Opens by Campaign
The Opens by Campaign metric measures the number of times an email campaign has been opened by recipients.
-
ActiveCampaign
Unsubscribers by Campaign
The Unsubscribers by Campaign metric shows the number of contacts who have unsubscribed from a specific email campaign. It helps to measure the effectiveness of the campaign and understand which content or messaging may be causing recipients to opt-out.
-
ActiveCampaign
Link Clicks by Campaign
Total Link Clicks by Campaign is a metric that shows the number of times links in a specific email campaign were clicked by recipients. It helps measure the effectiveness of the campaign in driving customer engagement and interest.
-
ActiveCampaign
Send Date by Campaign
The Send Date by Campaign metric shows the dates when emails were sent out for each individual campaign, allowing for analysis of email send patterns and optimization of future campaign timing.
-
ActiveCampaign
Unopen/Unread Campaigns
The Unopen/Unread Campaigns metric shows the number of sent campaigns that have not been opened or read by their recipients.
-
ActiveCampaign
Won Deals Amount by Stage
The Won Deals Amount by Stage metric indicates the total value of all won deals in each stage of the sales funnel, providing insight into which stages are generating the most revenue.
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.