The Unsubscribers by Campaign metric shows the number of contacts who have unsubscribed from a specific email campaign. It helps to measure the effectiveness of the campaign and understand which content or messaging may be causing recipients to opt-out.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unsubscribers by Campaign using Databox, follow these steps:
Databox currently doesn’t exclude Automations data from Campaign results. It is on our Roadmap to show Automations data separately – with ‘by Automation’ Metrics. You can upvote this improvement request on our Roadmap here.
Contacts by List is a metric that shows the number of contacts present in a specific list in ActiveCampaign. It helps to track the growth of a particular list and analyze the engagement level of the contacts in that list.
Active Contacts metric refers to the total number of contacts in your ActiveCampaign account who have engaged with your emails or other marketing campaigns during a specific period. It helps to measure the effectiveness of your campaigns and the size of your engaged audience.
The Bounces by Campaign metric measures the number of emails that were not successfully delivered to the recipient's inbox and were returned to the sender, categorized by the marketing campaign that was used to send them.
The Opens by Campaign metric measures the number of times an email campaign has been opened by recipients.
Automations metric measures the number of active automations in your ActiveCampaign account. This includes workflows, automations created with the automation builder, and site tracking automations.
Completions by Automation is a metric that measures the number of times a user completed a specific action triggered by an automation.
Open/Read Campaigns metric refers to the number of emails from a campaign that have been opened or read by recipients. It provides insights into the effectiveness of email marketing campaigns in engaging subscribers and driving conversions.
The Lost Deals Amount by Stage metric in ActiveCampaign shows the total monetary value of deals that were lost at each stage of the sales pipeline.