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ActiveCampaign Account Overview
This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.
ActiveCampaign
By Campaign Metrics
The Campaigns metric in ActiveCampaign measures the efficacy of email marketing campaigns by tracking statistics such as open rates, click-through rates, and conversions.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "By Campaign Metrics"?
The Campaigns metric in ActiveCampaign provides an overview of your email marketing campaigns' performance. It tracks the number of emails sent, opened, clicked, bounced, and unsubscribed. You can use this data to evaluate campaign effectiveness, adjust future campaigns, and improve your overall email marketing strategy. The Campaigns metric also allows you to compare campaign performance over time and measure the impact of changes to your email content, subject lines, and other variables.
Example: Creating a welcome email series for new subscribers to increase engagement and conversions.
This metric has one or more equivalents:
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track By Campaign Metrics in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track By Campaign Metrics using Databox, follow these steps:
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1Connect ActiveCampaign that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put By Campaign Metrics on the Performance screen
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6Get By Campaign Metrics performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of By Campaign Metrics
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
ActiveCampaign By Campaign Metrics included in Dashboard Templates 1
General
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DescriptionThe Campaigns metric in ActiveCampaign measures the efficacy of email marketing campaigns by tracking statistics such as open rates, click-through rates, and conversions.
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CategoryMarketing Automation
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SubcategoryCampaigns
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Date Added2017-09-25
Specification
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Metric Typecurrent
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from now to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
Related Metrics
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ActiveCampaign
Tag
Contacts by Tag metric shows the total number of contacts associated with a specific tag. It enables you to segment your audience and tailor your communications to specific groups of people based on their interests or behaviors.
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ActiveCampaign
Active Contacts
Active Contacts metric refers to the total number of contacts in your ActiveCampaign account who have engaged with your emails or other marketing campaigns during a specific period. It helps to measure the effectiveness of your campaigns and the size of your engaged audience.
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ActiveCampaign
List
Active Contacts by List metric provides the number of active contacts currently subscribed to a specific list. It helps measure effectiveness of email campaigns on specific audience segments.
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ActiveCampaign
Bounces by Campaign
The Bounces by Campaign metric measures the number of emails that were not successfully delivered to the recipient's inbox and were returned to the sender, categorized by the marketing campaign that was used to send them.
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ActiveCampaign
Clicks by Campaign
Clicks by Campaign is a metric in ActiveCampaign that measures the number of clicks on links within emails sent as a part of a specific campaign. It helps assess the effectiveness of a campaign in engaging subscribers and driving traffic to a website or landing page.
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ActiveCampaign
Open Deals Amount by Stage
The Open Deals Amount by Stage metric shows the total value of deals that are currently open, organized by each stage of the sales process.
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ActiveCampaign
Lost Deals Amount by Stage
The Lost Deals Amount by Stage metric in ActiveCampaign shows the total monetary value of deals that were lost at each stage of the sales pipeline.
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ActiveCampaign
Won Deals Count
Won Deals Count metric refer to the total number of deals won within a specified timeframe. It helps businesses gauge their sales performance and success rate in converting leads into paying customers.
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