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ActiveCampaign Bounces by Campaign

The Bounces by Campaign metric measures the number of emails that were not successfully delivered to the recipient's inbox and were returned to the sender, categorized by the marketing campaign that was used to send them.

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Bounces by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
  • Notes
What is "Bounces by Campaign"?
The Bounces by Campaign metric in ActiveCampaign measures the number of email bounces within each specific email campaign. A bounce occurs when an email is undeliverable and is returned to the sender. High bounce rates can negatively impact email deliverability, so monitoring this metric can help identify any issues with email addresses or campaign content that may be causing bounces.
Example: Bounces by Campaign metric can help identify high bounce rates caused by invalid email addresses, allowing the marketer to clean their list and ensure that future email campaigns reach the intended recipients.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Bounces by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Bounces by Campaign using Databox, follow these steps:

  1. 1
    Connect ActiveCampaign that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Bounces by Campaign on the Performance screen
  6. 6
    Get Bounces by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Bounces by Campaign
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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ActiveCampaign integration with Databox Track Bounces by Campaign from ActiveCampaign in Databox GET STARTED

General

  • Description
    The Bounces by Campaign metric measures the number of emails that were not successfully delivered to the recipient's inbox and were returned to the sender, categorized by the marketing campaign that was used to send them.
  • Category
    Marketing Automation
  • Subcategory
    Campaigns
  • Date Added
    2017-09-25

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

  • Active Campaign ‘Bounces by Campaign’ Metric is showing the data for Campaigns and Automations together

    Databox currently doesn’t exclude Automations data from Campaign results. It is on our Roadmap to show Automations data separately – with ‘by Automation’ Metrics. You can upvote this improvement request on our Roadmap here.

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