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Mailchimp
Automations
The Automations metric in Mailchimp measures the performance of automated workflows for email, including open rate, click-through rate, conversion rate, and overall engagement.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Automations"?
The Automations metric in Mailchimp tracks the performance of automated email campaigns. It provides insights into how many contacts entered and exited the automation, the open and click rates, and the revenue generated. This feature allows businesses to optimize their automated campaigns, improve engagement, and increase conversions.
Example: Automations metric can track the success of a welcome email series, triggered by a new subscriber joining a list, resulting in increased engagement and conversions.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Automations in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Automations using Databox, follow these steps:
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1Connect Mailchimp that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Automations on the Performance screen
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6Get Automations performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Automations
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Automations metric in Mailchimp measures the performance of automated workflows for email, including open rate, click-through rate, conversion rate, and overall engagement.
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CategoryEmail
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SubcategoryAutomations
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Date Added2015-04-28
Specification
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Metric Typecurrent
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, yearly, quarterly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from now to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
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Open Rate by Campaign
Open Rate by Campaigns is a metric in Mailchimp that measures the percentage of subscribers who opened a specific email campaign. It helps businesses evaluate the effectiveness of their email campaign and improve their content to increase engagement and conversions.
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Opens by Automations
The Opens by Automation metric tracks the number of times a specific email was opened as a result of an automation workflow. It helps measure the effectiveness of your automation strategy.
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Subscribers Clicks by Automations
Subscribers Clicks by Automations is a metric that measures how often subscribers click on links within automated emails within a specific time frame. It helps to track the engagement levels of subscribers with your automated campaigns.
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Last Sent Email by Campaigns
The Last Sent Email by Campaigns metric indicates the date when a specific email campaign was sent to subscribers in your Mailchimp list.
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Total Unsubscribed Contacts by Campaigns
The Subscribed Contacts by Campaigns metric in Mailchimp measures the number of contacts who have subscribed to your campaign(s). It gives insight into the effectiveness of different campaigns in attracting new subscribers and growing your audience.
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Total Click Rate by Campaigns
Click Rate by Campaigns measures the percentage of total recipients who clicked on a link in your email campaign, providing insight into the effectiveness of your email content and Call-to-Actions.
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