Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
How to Use Three Key Metrics to Define (and Improve) Your ICP (w/ Ryan Milligan, QuotaPath)
Can you describe who your ideal customer is? Who are your best-fit customers: the ones who get the most value from what you do, and ...
by Jeremiah Rizzo · Jun 30, 2025
Best Strategies to Identify Churn Risk Factors in SaaS (Insights from 40+ Companies)
How can you identify the warning signs before your SaaS customers disappear for good? And which risk factors should you be monitoring to prevent churn ...
by Nevena Rudan · Mar 26, 2025
![Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]](https://cdnwebsite.databox.com/wp-content/uploads/2020/07/17021427/google-ads-goals-1000x563.png)
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? Are you pouring thousands into paid social media ads while your organic ...
by Nevena Rudan · Jul 11, 2025
How to Set and Maintain Realistic Marketing Goals for Your Clients (and Ensure Success)
Define realistic marketing goals that actually deliver results for your clients. Learn how to maintain those goals and track progress with Databox for guaranteed success.
by Tamara Omerovic · Mar 25, 2025
New in Databox: Track Success Your Way With More Flexible Goals
With our new and improved Goals feature, you can set, track, and manage any goal in your company
by Monise Branca · Sep 10, 2025
Events Report in Google Analytics 4 — The Complete Guide
Are your website visitors actually engaging with your content, or are they bouncing before taking meaningful action? Driving traffic is one thing, but understanding what ...
by Alexander B. Pavlinek · Mar 14, 2025
How To Set Goals & Measure Your LinkedIn Company Page’s Performance
If you’re posting consistently, engaging with others’ posts, and making new connections on LinkedIn, there’s just one thing left to do—measure your LinkedIn Company Page’s ...
by Angela Noble · Mar 12, 2025
Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)
I recently had the pleasure of chatting with Dots Oyebolu on the podcast, where we talked about marketing metrics that matter (LTV, ACV, revenue), his ...
by Jeremiah Rizzo · Jun 30, 2025
How to Use Video Analytics to Refine Your Content Strategy
Video marketing is pretty much a requirement today. 91% of businesses made it a part of their content mix in 2024 and 90% reported a ...
by Amir Shahzeidi · Mar 4, 2025
I Used LinkedIn Ads to Get $4.40 Webinar Leads – Here’s How
Learn how LinkedIn Ads can generate high-quality webinar leads for just $4.40 each—well below the platform’s average cost. See the strategy that turned $875 in ad spend into nearly $3,000 in sales.
by Sarah Sal · Mar 3, 2025
10 Client Reporting Tools I Ditched in 2026 (and the ONE I Kept)
TL;DR “What am I paying you for, again?” — It’s the question no marketer wants to hear. Consistent, insightful reporting is crucial for client satisfaction, ...
by Tamara Omerovic · Oct 12
New in Databox: Give Teams the Answers & Insights They Need – Faster
Update (September 2025): We renamed our Teams feature to Spaces. Spaces better reflect how you’re already working and give you more flexibility to organize data ...
by Monise Branca · Sep 11, 2025
How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar)
Your marketing manager needs to understand why their latest campaign’s MQLs (marketing qualified leads) aren’t converting to sales at the usual rate. They go to ...
by Jeremiah Rizzo · Jun 30, 2025
The Ultimate Guide to Social Media Analytics in 2025
You wouldn’t run a business without tracking revenue, so why treat your social media strategy any differently? Every post, ad, and campaign needs to be ...
by Maria Rozhdestvenskaia · Apr 23, 2025
Improving Workplace Satisfaction Through Team Discussions
According to Slack, over 82% of people agree that feeling happy and engaged at work is the key driver of their productivity. This proves that ...
by Špela Jurič · Feb 5, 2025
![How to Improve Agency Operational Efficiency [Insights from 40+ Agencies]](https://cdnwebsite.databox.com/wp-content/uploads/2023/09/14052320/agency-client-collaboration-1000x563.png)
How to Improve Agency Operational Efficiency [Insights from 40+ Agencies]
What’s holding your agency back from operating at peak efficiency? Is it outdated workflows, misaligned priorities, or simply a lack of time to implement better ...
by Filip Stojanovic · May 13
Tracking “micro-interactions” to drive better sales results (w/ Noah Burkholz, Director of RevOps at demandDrive)
How often have you sat in meetings trying to answer seemingly basic questions about your business, only to realize you don’t have the data to ...
by Jeremiah Rizzo · Jun 30, 2025
5 Best PPC Analysis Tools for 2025
Are your PPC ads delivering results or just draining your budget? With the average conversion rate for PPC ads sitting at just 3.2%, it’s clear ...
by Maria Rozhdestvenskaia · Jan 31, 2025
New in Reports: Make Better Decisions, Together
A great reporting solution doesn’t just save you time It helps you make better decisions. Don’t get me wrong, saving 12~ hours every month is ...
by Jeremiah Rizzo · Mar 13, 2025
Playmaker Spotlight: Miha Pavlinek, Director of Data Science and Engineering
Data science at Databox goes beyond dashboards - it delivers actionable insights and AI-driven solutions. Behind the strategy is Miha Pavlinek, our Director of Data Science and Engineering, who has been at the forefront of reshaping our approach to data. Read more about how Data science can help us redefine BI.
by Špela Jurič · Jan 24, 2025
Strategies for Effective Influencer Marketing in B2B Companies (Based on 45+ Expert Insights)
Is your B2B company still stuck thinking influencer marketing is just for B2C brands? Once considered purely a B2C play, influencer marketing is becoming increasingly ...
by Filip Stojanovic · Jan 16, 2025