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How the Spot On Agency Turned a Niche Client Campaign into 20,000 Searches Per Month (and a 300+ Percent Increase in Leads)
Agencies

How the Spot On Agency Turned a Niche Client Campaign into 20,000 Searches Per Month (and a 300+ Percent Increase in Leads)

The Spot On Agency is a Birmingham, Alabama-based digital marketing agency specializing in healthcare software companies. They’ve been in business since 2012 when Spot On ...

Tamara Omerovic's avatar by Tamara Omerovic | Jan 14, 2022
Automated Reporting in a Modern BI Platform: How to Turn Data into Decisions – Faster
Reporting

Automated Reporting in a Modern BI Platform: How to Turn Data into Decisions – Faster

Manual copy‑pasting belongs in 2015. Modern BI platforms automate every step—from pulling raw data to distributing presentation‑ready insights—so your whole company can spot trends and ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Jul 16, 2025
17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4
Google Analytics

17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4

Wondering how to leverage Google Analytics 4′ most popular pages? Admittedly, creating content is only part of the job. Measuring its performance is another essential ...

Masooma Memon's avatar by Masooma Memon | Nov 14, 2023
5 Ways to Calculate Profitability for Your Agency Clients and Projects
Agencies

5 Ways to Calculate Profitability for Your Agency Clients and Projects

Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...

Masooma Memon's avatar by Masooma Memon | Dec 23, 2021
Funnel Reports: How to Build, Utilize, and Interpret Them Effectively
Reporting

Funnel Reports: How to Build, Utilize, and Interpret Them Effectively

To understand a business, you need good data. But just having data isn’t enough. You need to interpret it, find useful insights, and make sure ...

by Davor Štefanović | Nov 3, 2024
Search Engine Marketing Reporting: Everything You Need to Know
Reporting

Search Engine Marketing Reporting: Everything You Need to Know

Does the mere thought of writing a Search Engine Marketing (SEM) report give you nightmares? If so, we’ve got good news! Like many people, you ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Oct 5, 2022
Employer branding: Creating a strong team identity
People & Culture

Employer branding: Creating a strong team identity

Investing in company culture is something we have been seeing pop up for a while now, but it became much more visible in the past ...

Masa Sajko's avatar by Masa Sajko | Dec 1, 2022
How to Deal with Difficult Clients: Strategies Shared by 10 Agencies
Agencies

How to Deal with Difficult Clients: Strategies Shared by 10 Agencies

Pulling your hair and grinding your teeth as you think about how to deal with difficult clients? Admittedly, challenging clients can drive you bananas – ...

Masooma Memon's avatar by Masooma Memon | Apr 21, 2022
How to Set a Marketing Budget for a Small Business: 20 Tips
Marketing

How to Set a Marketing Budget for a Small Business: 20 Tips

Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar.  This process ...

Jessica Malnik's avatar by Jessica Malnik | Mar 16, 2023