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Reporting Strategy for Multiple Audiences: 6 Tips for Getting Started
Market Research

Reporting Strategy for Multiple Audiences: 6 Tips for Getting Started

Sending the same report to everyone is a rookie move. Instead, you need to cater your report to the things that each key stakeholder cares ...

Jessica Malnik's avatar by Jessica Malnik | Mar 27, 2023
How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep an Eye On
Agencies

How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep an Eye On

When you start an agency, your goal is to earn money with it, right? While agency founders get into the business aiming to earn a ...

Melissa King's avatar by Melissa King | Aug 25, 2025
SEO Analytics and Reporting: Tips, Best Practices and Tools to Get Started
Reporting

SEO Analytics and Reporting: Tips, Best Practices and Tools to Get Started

Everyone who’s been in the SEO industry knows how frustrating metrics fluctuations can be — especially considering the time it takes for you to see ...

by Davor Štefanović | Mar 22, 2023
9 Cost Reduction Techniques for Growing Businesses
Leadership

9 Cost Reduction Techniques for Growing Businesses

Do you know exactly how much money you are spending each month in your business?  If you are like most entrepreneurs, the answer is probably ...

Jessica Malnik's avatar by Jessica Malnik | May 3, 2022
7 Ways to Use Customer Data for More Efficient Marketing
Reporting

7 Ways to Use Customer Data for More Efficient Marketing

Wondering how to use customer data to improve your marketing? Admittedly, the insights that customer data delivers help not just improve your marketing but also ...

Masooma Memon's avatar by Masooma Memon | Dec 21, 2021
How to Use Pivot Tables in Google Sheets: Step-By-Step Guide
Dashboards & Visualization

How to Use Pivot Tables in Google Sheets: Step-By-Step Guide

Need some help with data processing and using pivot tables in Google Sheets? Then you are at the right place. Spreadsheets are very useful for ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Jul 16, 2025
Campaign Reporting: How to Gauge Long Term Effectiveness?
Reporting

Campaign Reporting: How to Gauge Long Term Effectiveness?

Most people overcomplicate the process of reporting on marketing and advertising campaigns. They spend too much time aggregating and collecting campaign data and not nearly ...

Jessica Malnik's avatar by Jessica Malnik | Nov 15, 2021
How to Share Custom Reports, Dashboards, and Template Links in Google Analytics with Others
Reporting

How to Share Custom Reports, Dashboards, and Template Links in Google Analytics with Others

Ever since Google Analytics was first launched, the feature of sharing reports with other users has been there. I’d even say that this feature is ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Sep 12, 2024
20 KPIs You Should Include in Your CMO Dashboard (With Examples)
Marketing

20 KPIs You Should Include in Your CMO Dashboard (With Examples)

Are you setting up a CMO dashboard and feeling hesitant about which KPIs and metrics to include? Instead of playing eeny, meeny, miny, moe with ...

Masooma Memon's avatar by Masooma Memon | Jan 30, 2025