Lead generation is messy, period. It takes a lot of work. And a lot of tracking to understand how many leads a channel and/or campaign ...
Are your marketing and sales efforts bringing you enough qualified leads? Are there leaks in your funnel that you can fix? Are you contributing to ...
The metric: Website Conversion Rate In this episode John Bonini chats with Adam Goyette, VP of Marketing at Help Scout, to learn how they grew ...
Managing SEO campaigns for clients can come with its fair share of challenges! Not only do clients struggle to understand the complexity of this ever-changing ...
Are you preparing a dashboard for your next meeting with the stakeholders, but are afraid that it simply isn’t too interactive? Sure, you threw in ...
How do you measure your company’s performance? Are you making a thorough analysis of your work, sales, and financial results, or simply following your gut ...
Ranking first on Google’s SERP is everyone’s wish. Some may even think it’s easy—you create high-quality content, and voila! One day, you wake up in ...
Excel has always been one of the main go-to tools for executives who are looking to create spreadsheets in which they can gather data and ...
Are you struggling to create meaningful reports for your company? Does the sales team still provide you with spreadsheets for forecasts and you have to ...