Latest Posts

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Marketing

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts

Content marketing can be a double-edged sword.  While one content piece may bring in many leads and conversions, another may appear spammy and clickbaity – ...

Saffa Faisal's avatar by Saffa Faisal | Apr 12, 2023
Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)
KPIs & Metrics

Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)

The metric: KPIs Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts
LinkedIn

The Most Effective Way of Marketing a Company on Linkedin: 7 Tried & True Tips from Experts

Where does your LinkedIn page performance stand? If take a look at our SMB Benchmark Group for LinkedIn (which includes 1200+ businesses sharing their company ...

Melissa King's avatar by Melissa King | May 15, 2023
Benchmarking 101: Definition, Types, Benefits and How to Use Them
KPIs & Metrics

Benchmarking 101: Definition, Types, Benefits and How to Use Them

Have you ever read Sun Tzu’s “Art of War”? There’s one interesting section in the book where Sun Tzu talks about sending his people to ...

Filip Stojanovic's avatar by Filip Stojanovic | Jun 24, 2025
The State of Business Reporting (w/ Pete Caputa, Databox)
Playbooks

The State of Business Reporting (w/ Pete Caputa, Databox)

We recently surveyed 314 companies to learn how they’re setting goals and reporting performance to their teams. So in this episode, I chatted with Pete ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
What Is a Good Conversion Rate for Your Shopify Store and How to Improve It?
Ecommerce

What Is a Good Conversion Rate for Your Shopify Store and How to Improve It?

Ask any eCommerce business owner which metric matters the most to them and the vast majority will tell you it’s the conversion rate right off ...

Filip Stojanovic's avatar by Filip Stojanovic | Mar 21, 2023
How we’re building an internal knowledge-sharing culture at Databox
People & Culture

How we’re building an internal knowledge-sharing culture at Databox

Knowledge is powerful – but only when it’s used and shared. With the workplace culture changing and becoming an environment where employees are encouraged to ...

Masa Sajko's avatar by Masa Sajko | Jan 29, 2023
5 Ways Experts Leverage Data to Identify New Sales Opportunities
Sales

5 Ways Experts Leverage Data to Identify New Sales Opportunities

How well do you know your customers? Your ideal customer persona might pop into your mind as you’re trying to answer this question, but it ...

Stefana Zaric's avatar by Stefana Zaric | Apr 9, 2024
Starting And Growing a Community (w/ Mike Rizzo, MarketingOp
Customer Success

Starting And Growing a Community (w/ Mike Rizzo, MarketingOp

The metric: Community Growth & Engagement Get insights from Community-Led Founder Mike Rizzo (founder of MarketingOps), on how to start and grow a successful community ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024