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What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?
Google Analytics

What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?

When you are spending time and money getting new visitors to your website, you want to put your best foot forward to keep them around. ...

Jessica Malnik's avatar by Jessica Malnik | Jul 25, 2024
Sales Pipeline Report: How to Build One, What to Include In It, Benefits, and Best Practices
Reporting

Sales Pipeline Report: How to Build One, What to Include In It, Benefits, and Best Practices

The sales pipeline is undoubtedly one of, if not the, most important part of a sales process. Your knowledge of everything that occurs within the ...

Filip Stojanovic's avatar by Filip Stojanovic | Jan 25, 2023
How to Structure a Great Content Team: 50+ Experts Share Their Insights
Leadership

How to Structure a Great Content Team: 50+ Experts Share Their Insights

If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...

Jessica Malnik's avatar by Jessica Malnik | Mar 16, 2023
16 Essential SaaS Sales Metrics You Should be Tracking
Sales

16 Essential SaaS Sales Metrics You Should be Tracking

What’s considered an acceptable growth rate for a SaaS company?  Should I pay more attention to MRR, ARR, or ARPU? What about CAC vs. LTV? ...

Jessica Malnik's avatar by Jessica Malnik | Jul 11, 2025
The 10 Most Important Google Ads Metrics [Original Data]
Google Ads

The 10 Most Important Google Ads Metrics [Original Data]

Successful advertising is all about matching your promotion with the user’s intent. While intent itself is hard to measure, the digital ad landscape has given ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
15 Essential Project KPIs That Benefit the Entire Team
KPIs & Metrics

15 Essential Project KPIs That Benefit the Entire Team

How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...

Jessica Malnik's avatar by Jessica Malnik | Jan 25, 2023
Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...

Jessica Malnik's avatar by Jessica Malnik | Jun 3, 2025
The Ultimate Guide to Sales Analysis Reports
Reporting

The Ultimate Guide to Sales Analysis Reports

If you were to ask the most successful CEOs in the world to create a list of the most important areas in their companies, they ...

Filip Stojanovic's avatar by Filip Stojanovic | Jul 16, 2025
How to Build a Comprehensive SEO Keyword Ranking Report
Market Research

How to Build a Comprehensive SEO Keyword Ranking Report

Question: do you know, right this minute, how the content your team has been creating is actually ranking? And for which keywords? Most marketers have ...

Elise Dopson's avatar by Elise Dopson | Jan 31, 2024