Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
Should You Upgrade to Google Analytics 4: 25+ Marketers Share Their Opinions
In October 2020, Google introduced Google Analytics 4, the next product in its analytics platform. Google Analytics 4 (AKA GA4) isn’t just the Google Analytics ...
by Melissa King · Jul 6, 2022
20 Ways to Improve The Average Time on Page for Your Blog Posts
Most blog posts are designed around a question-and-answer exchange–so it’s common for readers to click through from search results, find the info they came for, ...
by Kiera Abbamonte · Dec 7, 2022
18 Proven B2B Instagram Marketing Strategies
When it comes to social media, the conventional wisdom is that different platforms work better for different types of brands. Some say that Instagram is ...
by Tamara Omerovic · May 11, 2022
Bounce Rate by Blog Post: How to Track it & What You’ll Learn from the Analysis
Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, product marketer at Databox. Today, we’re going to talk about Bounce Rate by Blog ...
by Tamara Omerovic · Dec 20, 2023
Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)
The perfect blog doesn’t happen by accident. It takes time, energy, and let’s be honest — money, to get it up and running how you’ve ...
by Mara Calvello · May 16, 2022
How Seventh Sense Improved their Active Audience Rate by 17 Percent
A recent episode of the Metrics & Chill podcast saw John Bonini chat with Mike Donnelly, founder and CEO at Seventh Sense. Mike shared how ...
by Spela Mlekuz · Feb 20, 2024
How Austin and Kat Uses Databox to Make Real-Time Performance Improvements
In today’s market, it’s not uncommon for companies to drive revenue via multiple business models. From B2B to B2C, ecommerce, and DTC, there are a ...
by Kiera Abbamonte · Oct 13, 2022
Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions
A picture is worth a thousand words, or is it? It is easy to overlook your caption. You spend all your time obsessing over grabbing ...
by Jessica Malnik · Jan 12, 2022
What is Click to Open Rate (CTOR) and How Do You Improve It?
Many email marketers spend all of their time trying to get people to open their emails. However, that’s only half the battle. The more important ...
by Jessica Malnik · Apr 20, 2023
Conduct a Thorough SEO Content Audit Using This 10-Point Checklist
It’s easy to just crank out content on a schedule every week to continually hit your content marketing and SEO targets. But over time, your ...
by Jessica Greene · Jun 5, 2025
9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...
by Dann Albright · Jul 2, 2024
26 Most Engaging Instagram Brands (and What We Can Learn From Them)
Instagram is fast emerging as a platform for brands who want to connect with more users. Compared to Twitter’s 0.045% engagement rate, and even Facebook’s ...
by Lily Ugbaja · Aug 4, 2022
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic
As marketers and SEO specialists, we’re always looking for ways to keep the link juice flowing. That being said, in the increasingly noisy world of ...
by Belynda Cianci · Jan 31, 2024
What are Branded Keywords? A Guide on Branded Keyword Optimization
We all know that when it comes to driving awareness to your company, it’s all about the keywords. While you can spend countless hours doing ...
by Mara Calvello · Apr 14, 2023
17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)
How often do you turn to Google Analytics for insights into what is and isn’t working in your marketing strategy? Chances are, very often. So, ...
by Lily Ugbaja · May 14, 2021
How Virayo Marketing Improved Trial Signups by 70% for a Client
In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a ...
by Spela Mlekuz · Feb 20, 2024
10 Essential Social Media Metrics That Every Social Media Report Should Include
Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...
by Elise Dopson · Feb 13, 2023
How Unnax Used Databox to Ditch Spreadsheets and Cut Reporting Time in Half
In recent years, many industries have moved big portions of their operations online. The banking and financial industry is a perfect example: many consumers prefer ...
by Kiera Abbamonte · Oct 14, 2022
Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts
Nearly 60% of companies post at least 2-3 times per week on Facebook. This is according to our latest survey. So, it is no surprise ...
by Jessica Malnik · May 12, 2023
The 35 Most Effective Off-Page SEO Techniques (According to 98 SEOs)
We may not know all of Google’s ranking factors, but we know the top three: links, content, and RankBrain. Content is all about on-page SEO. ...
by Jessica Greene · May 1, 2024
8 Email Call to Action Examples that Helped Drive High Click-Through Rates
Email is among the top three marketing channels for both B2B and B2C businesses. But, it’s only as effective as your email CTAs are. Sure, ...
by Masooma Memon · Jan 12, 2022