Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
How to Create SEO-Friendly URLs: 11 Expert Tips
If you’ve been knocking together a random URL, think again. Because your web address can improve your ranking, consider creating SEO-friendly URLs. The key to ...
by Masooma Memon · May 8, 2023
How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months
A recent episode of the Metrics & Chill podcast saw John Bonini chat with Logan Lyles, VP of Customer Experience at Sweet Fish Media. Logan ...
by Spela Mlekuz · Feb 20, 2024
16 Ways to Increase Your Average Video Engagement
There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 ...
by Jessica Greene · Jul 11, 2024
5 Email Signature Examples for Increasing Engagement with Prospects
Did you know there were 306 billion emails sent and received every day in 2020? Email remains the primary way that companies communicate internally and ...
by Jessica Malnik · Jan 30, 2024
25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic
Earlier this year, we updated 24 old blog posts. The result? A 75% increase in website traffic. Imagine the impact you’d experience by almost doubling ...
by Elise Dopson · Apr 17, 2024
Cost Cap vs. Bid Cap: Which One Will Supercharge Your Facebook Ad Campaign?
Facebook ad bidding is an art. It’s easy to pick up, but it takes skill and know-how to master. Whether you’re new to running Facebook ...
by Melissa King · May 29, 2024
How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)
CPC and lead acquisition costs are going up every day, at the same time budgets are getting leaner all around. If you’re watching every dollar ...
by Belynda Cianci · Mar 28, 2023
New: 5 More Databox Integrations Now Support Custom Date Ranges
So far this year, we’ve announced 42 integrations that we’ve upgraded to support custom date ranges in Databox. Our team continues to work hard in ...
by Tamara Omerovic · Apr 22, 2024
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...
by Masooma Memon · Feb 25
23 Content Distribution Tips & Channels For Increasing Website Traffic
The average marketing team spends a good amount of time creating content and comparatively very little on promoting that content. Think about the last blog ...
by Kiera Abbamonte · Apr 23, 2024
What Is Schema Markup and How Do You Use It for SEO?
There’s a lot of ways you can get your website to stand out. Whether it’s a unique domain name, an eye-catching design, or well-written content ...
by Mara Calvello · Jan 9, 2022
How Do You Write a Successful Media Pitch that Actually Lands Coverage?
Are you spending hours in your inbox, sending press releases to any journalist email addresses you can find? If so, you will probably be in ...
by Elise Dopson · Aug 23, 2021
Earn Higher Local Search Rankings With This 15-Point SEO Checklist
Local businesses that haven’t taken the time to optimize for SEO are missing out on a lot of potential revenue. Earning high rankings in Google’s ...
by Jessica Greene · Nov 27, 2024
Facebook Ads Reporting: 3 Metrics You Should Track Alongside ROAS
Hey everyone, and welcome to another episode of Data Snacks. I’m Monja, product marketer here at Databox, and today we’re going to talk about return ...
by Tamara Omerovic · Dec 20, 2023
9 Ways to Break Through a Website Traffic Plateau
A website traffic plateau can feel like all your hard work is crumbling. The content you’ve published isn’t paying off anymore. And the backlinks the ...
by Masooma Memon · May 19, 2022
Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...
by Belynda Cianci · Aug 2, 2024
How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)
Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill ...
by Spela Mlekuz · Feb 20, 2024
Google Analytics 4 vs. Universal Analytics: 4 Main Differences
By now, you have probably heard that Google Analytics is not just a simple upgrade to Universal Analytics, but almost an entirely new product. But ...
by Masooma Memon · Nov 3, 2022
24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales
Over 353 million people use Twitter each month. That’s a huge volume of people who can be exposed to your business. …Yet with 500 million ...
by Elise Dopson · Jul 16, 2025
How to Create a Content Development Framework for High-Performing Teams
Did you know more than 7.5 million blog posts are published every single day? You see your competitors join the party and publish content assets ...
by Obaid Khan Durrani · Nov 3, 2022
Dynamic Search Ads Guide: What Are They and When Should You Use Them?
Google Ads Top of Funnel Dashboard
by Masooma Memon · Dec 22, 2021