Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
12 Marketing KPIs You Should Share With Your Manager
No one is excited to read a 20-page marketing report once a week. Yet, this kitchen sink approach is still what so many marketers rely ...
by Jessica Malnik · Mar 16, 2023
Single vs. Multiple Sales Pipelines: How to Determine What’s Right for Your Sales Team
Did you know that 75.7% of salespeople didn’t exceed their sales target last year? Why is the case? Well, maybe they aren’t using the right ...
by Stefana Zaric · Apr 9, 2024
SEO for a New Website: Here’s Everything You Need to Know to Start Ranking
If you wait until SEO is finished to launch your new website, you’ll be waiting forever. SEO is never finished. So a better question to ...
by Jessica Greene · Jun 5, 2025
16 Ways for Creating a Marketing Budget (and How to Spend It)
There’s no such thing as a perfect marketing budget. The right allocation of resources hinges heavily on your business, your customers, and more. If you’re ...
by Kiera Abbamonte · Jan 20, 2023
Are Your Website Conversion Rates Dropping? Try These 20 Tips
Your website’s conversion rates went down. Now what? No matter what you measure as your site’s conversions, it can sting when you see your hard-earned ...
by Melissa King · Jul 7, 2022
New in Databox: Select a Date Range for Scheduled Snapshots
Reporting on your data is usually the most challenging part of tracking your performance, especially if you have to create multiple reports for multiple people. ...
by Tamara Omerovic · Dec 18, 2023
Dozens of Marketers Share How to Get More Views on YouTube
Video in business has seen quite the evolution over the last decade. Today, anyone can record a good video with their smartphone, throw in some ...
by Dann Albright · Mar 13, 2023
6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)
We’ve established that organic reach on Facebook is nearly dead. Although some clever marketers have found ways to engage prospects on Facebook via organic channels, ...
by Dann Albright · Mar 28, 2023
Evaluating Organic Search Performance
Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, a product marketer here at Databox. Today we’re going to focus on organic search, ...
by Tamara Omerovic · Dec 20, 2023
15 Mistakes You’re Making in Client Reporting Meetings
No matter who you are and what industry you work in — everyone makes mistakes. Whether you use the wrong date range in an Out ...
by Mara Calvello · Nov 23, 2021
How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter
John Bonini chatted with Mark Thomas, Head of Growth at Powered by Search for a recent Metrics & Chill podcast episode. Mark spoke to John ...
by Spela Mlekuz · Feb 20, 2024
12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance
Direct, referral, social, and organic: They’re the four traffic sources Google Analytics shows by default. The only problem? You can’t dive much deeper than that ...
by Elise Dopson · Jun 10, 2024
10 Marketing KPIs You Should Share with Your Team
Sharing the right marketing KPIs keeps you team motivated and productive. The numbers show how well their efforts are driving results and by how much ...
by Masooma Memon · Dec 20, 2023
Blog SEO: 47 Expert Tips for Optimizing Blog Posts for SEO
We have been asked numerous times to share how we optimize blog posts for SEO and get better search rankings, so here we are. Not ...
by Tamara Omerovic · Apr 23, 2024
Social Media and SEO: How They Work Together to Boost Your Visibility
Do social media signals have a direct impact on search rankings? The truth: it doesn’t really matter. The reality is that social media plays a ...
by Jessica Greene · Oct 20, 2022
The Best Video Tools and Gear for Marketers
Did you know that 91% of marketers who rely on video are 100% satisfied with the ROI of their social media video marketing campaigns? It’s ...
by Elise Dopson · Mar 7, 2022
15 Expert Tips for Maximizing Your Facebook Ad Conversions
According to 2019 data from Wordstream, Facebook ads have an average conversion rate of 9.11% across industries. But, no matter whether you consider your conversion ...
by Melissa King · Mar 29, 2023
20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics
Are you one of the 69% of companies who use an editorial calendar for their blog content? It’s a great way to store ideas, plan ...
by Elise Dopson · Dec 6, 2021
5 Alternative Search Engines to Google You Should Optimize Your Website for
Remember Ask Jeeves, Dogpile, and Yahoo? These were just a handful of the OG search engines that everyone relied on back in the 1990s and ...
by Jessica Malnik · Apr 19, 2023
Why Are New Contact Conversion Rates Dropping?
Hello everyone. Welcome to another episode of Data Snacks. I’m Monja, a product marketer here at Databox. Today we’re going to show you how to ...
by Tamara Omerovic · Dec 20, 2023
How to Create SEO-Friendly URLs: 11 Expert Tips
If you’ve been knocking together a random URL, think again. Because your web address can improve your ranking, consider creating SEO-friendly URLs. The key to ...
by Masooma Memon · May 8, 2023