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Is Traffic a Vanity Metric? 3 Practices to Measure the ROI of Traffic
KPIs & Metrics

Is Traffic a Vanity Metric? 3 Practices to Measure the ROI of Traffic

You’ve heard traffic is a vanity metric. That quality is more important than quantity. That (sometimes) less is more… These messages are logical. Since high-quality ...

Author's avatar by Kevin Daniel | Apr 9, 2024
Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
Leadership

Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)

Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together. Links

Author's avatar by Jeremiah Rizzo | Apr 9, 2024
SEO Industry Benchmarks
Marketing

SEO Industry Benchmarks

SEO is one of the most competitive fields in digital marketing… and the competition is getting tougher with each day that goes by. To stand ...

Author's avatar by Nevena Rudan | Jul 1
Find Your Best Customers and Attract More of Them (📈 MTN #20)
Product Updates

Find Your Best Customers and Attract More of Them (📈 MTN #20)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Facebook Ad Benchmarks for B2B Median performance in August 2023: Join this group to see more ...

Author's avatar by Jeremiah Rizzo | Apr 9, 2024
29 Sales Tips for Improving Your Close Rate
Sales

29 Sales Tips for Improving Your Close Rate

So you’ve got lots of leads coming through. Except, your sales close rate could use some work since you aren’t converting as many leads into ...

Author's avatar by Masooma Memon | Apr 9, 2024
Salesforce Report Types Guide: 4 Reports Every Sales Pro Should Use
Reporting

Salesforce Report Types Guide: 4 Reports Every Sales Pro Should Use

Are there weak spots in your sales pipeline? What was your average deal value in the last quarter? Or the average sales cycle length? Monitoring ...

Author's avatar by Stefana Zaric | Mar 10
How to Build a Safety KPI Dashboard? 8 Metrics You Should Include
Dashboards & Visualization

How to Build a Safety KPI Dashboard? 8 Metrics You Should Include

While increasing conversions, attracting customers, and generating profit are undoubtedly one of the company’s main focuses, creating a safe work environment for employees is just ...

Author's avatar by Filip Stojanovic | Jul 1
11 Tactics for Effectively Measuring Your Customer Service ROI
Sales

11 Tactics for Effectively Measuring Your Customer Service ROI

Did you know that customers are willing to pay more for better customer service? My bet is that if you already know this, it’s probably ...

Author's avatar by Masooma Memon | Apr 9
46 Expert Tips for Boosting Organic Social Growth
Market Research

46 Expert Tips for Boosting Organic Social Growth

Organic social media is an effective strategy to grow your social channels provided you’re ready to think outside the box to engage with your audience. ...

Author's avatar by Masooma Memon | Apr 9, 2024