Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
21 KPIs and Metrics to Include in a Procurement KPI Dashboard
Conan, what is best in life? Having the right tools for the job, using them well, and seeing the results. In procurement, the right tool ...
by Davor Štefanović · Jul 28, 2024
LinkedIn Ads CTR: What’s a Good One and How to Improve It?
How many clicks are your LinkedIn ads getting? And how do you know whether that number is objectively good or in need of improvement? Assessing ...
by Filip Stojanovic · Feb 25
Building A Demand-Focused Company (w/ Prashant Kaw, Helmur)
Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts. How They Move The Needle ...
by Jeremiah Rizzo · Feb 20, 2024
Restaurant KPI Dashboard: A Restaurant Owner’s Handbook on Measuring KPIs to Scale Business
Are data salads included in your menu? With 60% of restaurant owners closing down after the first year and 80% of restaurants not making it ...
by Filip Stojanovic · Sep 2
How to Create an SEO Report for Your Client in 2025
An SEO strategy without a consistent SEO report is like flying an airplane wearing blackout goggles. Sure, you might be in motion, but you have ...
by Filip Stojanovic · Jul 16, 2025
How to Identify the Right Target Audience for Your Website in 2025
How do you ensure you are delivering the right message to the right people at the right time? Identifying the target audience for your website ...
by Alexander B. Pavlinek · Feb 25
How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023
Even though it’s estimated that Google Ads delivers an 8:1 return on investment, not all businesses have fine-tuned their campaigns and marketing strategies to the ...
by Filip Stojanovic · Mar 3
Top 20 Website KPIs and Metrics to Track in 2023
Do you ever find yourself staring at your website analytics, wondering which metrics truly matter for your business’s online success? Whether you’re an ecommerce entrepreneur ...
by Alexander B. Pavlinek · Jun 26, 2025
Driving Predictable Demand (w/ John Short)
John Short shares the system he uses to drive more predictable demand for customers, along with how to identify who your best customers are. How ...
by Jeremiah Rizzo · Feb 20, 2024
Driving Demand via YouTube (? MTN #12)
In this edition ? Featured Benchmark Data (from Benchmark Groups) YouTube Benchmarks for B2B Median YouTube performance for B2B companies (April 2023): Join this group to ...
by Jeremiah Rizzo · Feb 20, 2024
25 Sales Performance Metrics to Track for Maximizing Sales Potential
How do you measure your sales team’s performance? Do you just rely on the number of new accounts closed or look at the total increase ...
by Saffa Faisal · May 2, 2024
12 KPIs and Metrics to Include in a Revenue Cycle KPI Dashboard to Measure Success
How healthy is the revenue cycle of your healthcare practice? No matter your answer, there is always space for improvement and optimizing inefficiencies. To get ...
by Saffa Faisal · Feb 25
Stopping Revenue Leaks (w/ Sean Burke, Prometric)
Sean Burke shares 7 areas where companies experience revenue leaks, and how to monitor and address them. How They Move The Needle Sean sees more ...
by Jeremiah Rizzo · Feb 20, 2024
8 Tips for Starting a YouTube Channel
More than 122 million people use YouTube daily, spending approximately half an hour per visit on average. It’s no wonder the world’s second most visited ...
by Masooma Memon · Jan 22
Understanding the Cost of Advertising on LinkedIn in 2024
Tired of throwing money into LinkedIn ad campaigns without seeing the results you want? As the world’s largest professional network, LinkedIn offers businesses a unique ...
by Filip Stojanovic · Jul 1, 2025
Drawing Insights From Your Customer’s Journey (w/ Sam Bowley)
Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is ...
by Jeremiah Rizzo · Feb 20, 2024
Growing Your Company’s Newsletter (? MTN #11)
In this edition ? Featured Benchmark Data (from Benchmark Groups) Email Benchmarks for B2B Median Mailchimp performance for B2B companies (April 2023): Join this group to ...
by Jeremiah Rizzo · Feb 20, 2024
How to Use YouTube for Demand Creation and Product Education in B2B
When we interviewed Tim Soulo, the CMO at Ahrefs, in October 2022, Soulo shared an “aha!” moment with us. After buying a new product, he ...
by Melissa King · Jan 22
Playmaker Spotlight: Aleksej Miloševič, Product Scientist
In Playmaker Spotlight, we get up close (and sometimes personal) with one of many of our valuable team members, whose individual contributions shouldn’t be overlooked ...
by Masa Sajko · Oct 25, 2023
A Complete Guide to Sales Call Reporting: Benefits, Best Practices, and Ready-to-Use Templates
Businesses typically use sales call reports to track their sales team activity, and measure how successful the sales team is at moving prospects through the ...
by Stefana Zaric · Feb 27, 2024
Website Traffic Benchmarks by Industry
What if you could unlock the secrets to your industry’s online performance and gain a competitive edge? Our comprehensive report on website traffic benchmarks offers ...
by Nevena Rudan · May 26