Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
Facebook Engagement: What Is It & How Do You Measure It?
Spend 30 minutes with any social media manager, and the conversation will inevitably turn to Facebook engagement within an hour — specifically, the importance of ...
by Jessica Malnik · May 2, 2024
6 Key Differences Between Data Analysis and Reporting
Once you have data on hand, your job is far from done. You’ll need to collect it all together and put it into context to ...
by Melissa King · Aug 23, 2023
18 Lead Generation KPIs Every Marketing & Sales Team Should Track in 2023
When it comes to lead generation, there are a few tried-and-true metrics that most marketers and salespeople are tracking. The number of MQLs, cost metrics, ...
by Kiera Abbamonte · Jun 12, 2024
7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content
In order to create content that will really help you scale your business, it’s important to understand which content grabs your visitors’ attention, which one ...
by Archita Sharma · Aug 23, 2023
17 Marketing Report Examples with Free Dashboards Templates
On average, companies with fewer than 49 employees have three staff members on their marketing team. Organizations with more than 5,000 employees typically have a ...
by Elise Dopson · Jul 11, 2025
What is a Data Dashboard? Definition, Benefits, and Examples
In a world where companies now use dozens (upon dozens) of different tools to track business performance, data dashboards have become critical for quickly conveying ...
by Marija Hladni · Feb 25
Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)
In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts ...
by Jeremiah Rizzo · Feb 20, 2024
Top 10 Essential Google Analytics Dashboards in GA4
Did you know? Google Analytics powers a staggering 44 million websites worldwide! If getting insights from Google Analytics seems challenging, don’t worry— with pre-made and ...
by Alexander B. Pavlinek · Sep 5
Average Session Duration: Industry Benchmarks & 10 Pro Tips on How to Improve It
Imagine you’re in a store, shopping. The longer you stay, the more likely you are to buy (more), right? It’s similar with your website. The ...
by Stefana Zaric · Apr 10
Social Media Benchmarks by Industry for 2023
Having a clear strategy can make or break your social media marketing efforts. But how do you know if your strategy aligns with industry norms? ...
by Nevena Rudan · Mar 3
10 Best HubSpot Marketing Features Marketers Rely On in 2025
HubSpot Marketing Hub continues to dominate as a marketer’s ultimate CRM platform in 2025, offering innovative tools and integrations that simplify complex workflows. With 50+ ...
by Filip Stojanovic · Jun 3, 2025
Dear Databox: How to Use TikTok Ads for B2B Demand Generation?
Cost-per-click (CPC) depends on many factors that are at times beyond your control, like the competition or overall state within the industry. But sometimes—it’s a ...
by Stefana Zaric · Mar 15, 2024
Fix Your Churn With This Framework (📈 MTN #17)
In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Churn benchmarks for B2B companies Median performance in July 2023: Join this group to see more ...
by Jeremiah Rizzo · Feb 20, 2024
Finding Your Best Customers (w/ Mary Keough)
You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to ...
by Jeremiah Rizzo · Feb 20, 2024
Building Competencies and Skills through the Databox Book Club
In the fast-paced world of business, where skills and knowledge are the currency of success, organizations are continually seeking innovative ways to empower their teams. ...
by Masa Sajko · Aug 16, 2023
15 Tips for Writing YouTube Video Titles That Drive Views
Did you know there are more than 500 hours of videos uploaded to YouTube every minute? With so much new content on the platform, getting your ...
by Alexander B. Pavlinek · Feb 24
8 Best Ways to Use Facebook Lead Ads to Grow Your Business
With the rise of TikTok and Snapchat, one would imagine that Facebook has lost its charm – especially for advertisers. However, this is far from ...
by Saffa Faisal · Jun 3, 2025
7 Ways to Use B2B Intent Data to Boost Your Marketing Strategy
Data about your buyers’ intention to purchase is key to better marketing. After all, the better you know the buyer intent of your prospects, the ...
by Masooma Memon · Jun 26, 2024
New in Databox: Predict Future Performance With Metric Forecasts
How many deals will you close next month? How many website sessions will you get? How many impressions will your social channels get? When you ...
by Monise Branca · Jul 29, 2024
5 Customer Onboarding Metrics Every SaaS Should Monitor
Have you ever signed up for a SaaS app only to spend 5 minutes digging around and abandoning it because the UX is confusing and ...
by Jessica Malnik · May 16, 2024
42 SEO Statistics Marketing Experts Should Be Aware of to Boost Rankings in 2023
Over 5 million searches happening on Google every minute. Over 200 ranking factors that Google uses when offering answers to a search query. Dozens and ...
by Nevena Rudan · Jul 3, 2025