ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.
Uncategorized | Dec 2
Amanda LeVine on November 5, 2015 (last modified on February 22, 2016) • 2 minute read
Maybe it’s because I’m a bit more frugal. Or maybe it’s because in some neighborhoods, it’s often faster to crawl than take the T (sorry Brookline, I know it hurts). Either way, I frequently end up wishing I’d opted for Uber instead, like my coworkers.
My friend Anna can attest to the MBTA’s shoddy-at-best performance.
But at my last job, everyone on my team took the T. In three years, it seemed like not a week went by where at least one person didn’t rush in late for a morning meeting, grumbling about broken down trains, long waits, and abrupt announcements that “this train is being taken out of service.”
One of my favorite T anecdotes: the time an exasperated T driver announced that the train had broken down, apologizing for the fact that “these trains don’t run so well in the cold.” You’d think this simple requirement would have been considered when designing the system since it gets really cold in Boston every. freakin’. year… But no — this is the MBTA we’re talking about.
So, in spite of very low expectations, I was still shocked when I read this Boston Globe article highlighting the latest MBTA performance stats.
For example, on some days in its first week of public data, only 59% of red line trains were on time. Yikes.
And worse, it doesn’t look like it’s going to get much better anytime soon. Despite the fact that fares have increased 110% since the year 2000, it’s still estimated that it will cost the MBTA more than $7 billion to bring the T to a state of good repair. I don’t know about you, but that makes me want to just cut my losses and work from home for the winter.
Check out this Databox Spotlight to see just what a mess we’re in for…
Maybe it’s time for the MBTA to start paying a little more attention to what really matters to riders? In the meantime: Bridj, my hopes rest on you.
This is an actual screenshot of my inbox from the day I wrote this post:
Uncategorized | Dec 2
Uncategorized | Oct 16