Go-to-market alignment starts with a single source of truth.

If your marketing, sales, and RevOps teams can’t align on go-to-market metrics, they’ll never agree on results. Databox unifies GTM metrics across teams so your entire go-to-market strategy runs on shared, real-time data. Eliminate reporting silos, reduce friction, and make smarter decisions faster with GTM dashboards built on a central source of truth.

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Misaligned metrics = missed goals

Nearly half of GTM leaders say their teams are misaligned on which go-to-market metrics matter most.

  • Over 50% say disagreements on KPI definitions slow them down.
  • 1 in 5 say it outright derails decision-making.

When teams aren’t rowing in the same direction – or even working off the same numbers – progress is impossible to measure.

With Databox, you can establish a single source of go-to-market metrics.

  • Establish shared (and agreed-upon!) GTM metrics
  • Quickly create and share cross-functional dashboards
  • Align revenue-driving teams

With Databox, you can keep all teams – from Sales to Marketing to RevOps – rowing in the same direction

End data debates (for good).

  • One source of truth

    With 130+ integrations to choose from, you can connect all your tools – CRM, marketing platforms, ad reporting, finance systems, and more – to create unified GTM dashboards.

  • Unified datasets across GTM teams

    Build once, use everywhere. Create shared datasets that align Sales, Marketing, and RevOps around the same KPIs.

  • Customized dashboards for every role

    Each team can create their own personalized dashboards and team spaces – while all pulling from the same agreed-upon go-to-market metrics.

  • Collaborative goal tracking

    Track shared goals across GTM teams, so Sales and Marketing alignment becomes operational, not aspirational.

  • Real-time visibility and alerts

    Stay responsive with real-time dashboards, Slack and email alerts, and automated updates whenever your GTM metrics shift.

  • Unlimited users on every plan

    Support your full go-to-market team – Databox includes unlimited users on every plan so you can collaborate without per-seat costs.

  • AI-generated GTM insights

    Every team can access AI-driven summaries that explain what changed in your GTM KPIs (and why).

  • Executive-ready reporting

    Auto-generate clean, visual reports for stakeholders, GTM leaders, and board meetings – no spreadsheet wrangling required.

See how GTM leaders are tracking top metrics with Databox.

Executive Dashboard (Template)

Across all GTM functions, including Executives, revenue is the #1 metric totrack.

But given all the recent shifts in SEO and AI, it’s not surprising that execs have their eye on web traffic, too.

This HubSpot CRM and Marketing dashboard template shows the top four metrics tracked across GTM and Executive leaders, based on our recent research study.

Want to build this dashboard yourself?
Get the free template

Want us to build it for you? (It’s free!)

Get your free dashboard

RevOps Leadership Dashboard

 

Pipeline velocity is king for the RevOps function. And, of course, revenue (it’s in the name, after all!). But RevOps also takes a holistic view: monitoring leading indicators like SQLs and social media engagement.

This dashboard shows the top five metrics RevOps leaders track, based on our recent research study.

Want to build this dashboard yourself?

Explore plug-and-play templates

Want us to build it for you? (It’s free!)
Get your free dashboard

Marketing Leadership Dashboard

Marketing leaders prioritize connecting activities to impact. To do this, they align brand KPIs like traffic and engagement with go-to-market metrics like pipeline velocity and revenue.

This dashboard shows the top five metrics that marketing leaders track, based on our recent research study.

 

Want to build a leadership dashboard yourself?

Explore plug-and-play templates

Want us to build it for you? (It’s free!)
Get your free dashboard

Sales Leadership Dashboard

Not surprisingly, sales leaders prioritize revenue and pipeline velocity, but also monitor MQLs, win rates, and conversion trends.

This dashboard shows the top five metrics that sales leaders track, based on our recent research study.

 

Want to build a leadership dashboard yourself?

Explore plug-and-play templates

Want us to build it for you? (It’s free!)
Get your free dashboard

Misalignment slows teams down.

Without Databox:

  • Teams use conflicting GTM metric definitions

  • Leaders debate data instead of actions

  • Reporting requires spreadsheets and manual data pulls

  • Sales and Marketing clash on attribution

  • RevOps wastes hours reconciling reports

  • Performance reviews stall over mismatched numbers

With Databox, you can:

  • Align go-to-market teams with one source of truth

  • Standardize go-to-market KPI definitions

  • Visualize shared metrics in unified GTM dashboards

  • Automate reporting across Sales, Marketing, and Finance

  • Get real-time alerts and AI summaries

  • Empower teams with self-serve access to performance insights

“When there is transparent information sharing and a shared understanding of goals, it becomes easier to align on priority metrics and avoid misunderstandings across departments.”

Daria Holoskokova

Revenue Operations Strategist, Whimsy Games Group LTD

Explore plug-and-play templates

Get started in minutes with a free template. Simply install, connect your sources, and start tracking your GTM metrics.
Dashboard example

HubSpot CRM Deals Performance

A visual snapshot of monthly performance by the sales team.

Dashboard example

Quickbooks Income & Expenses Cash Overview

Quickbooks dashboard template provides you with insights about cash flow, bank accounts, sales and expenses enterred in Quickbooks to stay on top of your business.

Dashboard example

Stripe MRR & Subscriptions Overview

Stripe dashboard template provides you with insights about customer, payments, mrr, churn and more.

Dashboard example

Salesforce Sales Pipeline

This dashboard shows the value of your company's current sales pipeline with a laser focus on what has closed this quarter. It also includes the expected value of the opportunities likely to close before quarter's end.

Dashboard example

Stripe MRR & Churn Overview

The Stripe MRR + Churn dashboard template helps you monitor your churn rate and track the growth of MRR. It ensures you are retaining customers as you acquire new ones.

Dashboard example

HubSpot Service Tickets Overview

This HubSpot Service dashboard template gives you insights into your tickets, productivity, open vs. closed tickets ratio and more.

Dashboard example

Hubspot Marketing & Sales Basic KPIs

This template was made for C-Level executives who want to track their Marketing and Sales teams KPI's.

Dashboard example

SaaS Sales Dashboard (CSO)

Transform sales strategy with our "SaaS Sales Dashboard (CSO)." Tailored for Chief Sales Officers, it offers real-time insights for data-driven decisions. Elevate your sales game effortlessly and drive SaaS success.

Explore more templates

Don’t see a template that matches your needs?

You can build a dashboard with any data using Zapier, Make, Google Sheets, or a SQL database.

Or reach out and we’ll build a custom one for you (it’s free).

Start aligning your GTM team today.

Empower go-to-market alignment and get your entire GTM team working from the same playbook.

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Frequently Asked Questions

What are the top KPIs tracked by GTM teams?

According to a 2025 study by Databox, the top five metrics tracked by GTM teams are: 1) Revenue, 2) Website traffic, 3) Pipeline velocity, 4) Payback, and 5) Click-through rates.

How do you measure GTM effectiveness?

According to a 2025 study by Databox, the majority of teams prioritize revenue as the key metric for go-to-market effectiveness. 

Why do GTM teams struggle to align on metrics?

A 2025 research study by Databox shows nearly half of GTM leaders say their teams are misaligned on which metrics matter most. Different tools, inconsistent definitions, and siloed reporting all contribute. Without a shared source of truth, every team ends up working off “their own numbers.

How does Databox help eliminate misalignment?

With 130+ integrations, Databox centralizes all your data into one platform. That means Marketing, Sales, RevOps, and Finance are all reporting from the same source of truth instead of debating which numbers are “the right ones.

Can each team still track the metrics they care about in Databox?

Yes. While teams can and should track the same set of metrics, every team can customize dashboards for their own role and priorities. Team spaces all for sharing of more granular dashboards specific to each function.

What’s the difference between Databox and building reports manually?

Manual reporting often requires spreadsheets, exports, and reconciliation—consuming hours of RevOps or analyst time. With Databox, dashboards update automatically, metrics are standardized once and reused everywhere, and alerts keep leaders informed in real time.

How fast can we get set up in Databox?

You can connect your CRM, marketing automation, ad platforms, finance tools, and more in minutes. Plug-and-play templates make it easy to start tracking GTM metrics immediately, and if you don’t see what you need, we’ll build a custom dashboard for you (it’s free).

Do we need to pay per user in Databox?

No. Every plan on Databox includes unlimited users on every plan. Everyone on your GTM team can access the same dashboards and reports without extra per-seat costs.

How does Databox help with executive reporting?

Databox makes it simple to create boardroom-ready dashboards and reports that are highly visual and easy to share quickly.