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Mailchimp Total Open Rate by Audiences

The Open Rate by Audiences metric is the percentage of subscribers who opened your email campaign, segmented by different audience groups. It helps you understand which segments are most engaged with your content.

With Databox you can track all your metrics from various data sources in one place.

Total Open Rate by Audiences 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Open Rate by Audiences"?
The Open Rate by Audiences metric in Mailchimp measures the percentage of email recipients from a specific audience who opened your email. This metric helps you understand how engaged your audience is with your emails and can also help you determine the effectiveness of your subject lines and overall email content. By tracking this metric, you can improve your email marketing strategy and tailor your campaigns to better resonate with your audience.
Example: The Open Rate by Audiences metric can be useful to track which email list has the highest engagement level to better understand your audience's preferences and tailor email content accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Open Rate by Audiences in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Open Rate by Audiences using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Open Rate by Audiences on the Performance screen
  6. 6
    Get Total Open Rate by Audiences performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Open Rate by Audiences
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Mailchimp integration with Databox Track Total Open Rate by Audiences from Mailchimp in Databox GET STARTED

General

  • Description
    The Open Rate by Audiences metric is the percentage of subscribers who opened your email campaign, segmented by different audience groups. It helps you understand which segments are most engaged with your content.
  • Category
    Email
  • Date Added
    2015-04-28

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    0.00
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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