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Kiera Abbamonte on January 28, 2021 (last modified on October 13, 2022) • 6 minute read
From ecommerce to affiliate promotion, there’s a huge opportunity online in connecting merchants with the customers they need and customers with the products theyâre looking for.
As a global ecommerce retailer and affiliate marketing company, thatâs the role ClickBank fillsâworking with more than 200 million customers and 6 million entrepreneursâacross 200 countries.
We talked with Spencer (Spud) Rule, Director of Marketing for ClickBank, about how they use Databox to spend less time on reports, stay on top of their quarterly goals, and keep track of that unique funnel.
ClickBankâs business model is unlike many other similar businesses. They bring together product owners, affiliates and consumers to sell innovative products around the world. As such, they serve several different customer bases and their marketing funnel is unconventional, to say the least.
That business model and funnel require ClickBank to find a solution for their data thatâs flexible enough to meet their needs, while reducing the manual aspects of reporting.
Thatâs where Databox comes in.
Here are the challenges ClickBank faced before Databox:
âThey were doing this monthly marketing report that we shared with key stakeholders in the company as well as our board. It was actually a giant lift for the team that I inherited. It was really manually aggregatedâthey were using Google Data Studio at the time and it was a lot of manual updates with an inefficient format.â
âOur main funnel happens after someone creates an account with usâwhen someone creates an account, thatâs the start of a new funnel. We love how Databox gives us the percentage of drop-off and completion in each stage, as well as a full-funnel conversion that weâve been able to track month-to-month.â
âBefore Databox, we would say, âHereâs our quarterly goals,â and weâd check in and look at the data together very sparsely and sporadically.â
After using Databox in several previous roles, Spud introduced the tool to the ClickBank teamâand it only grew from there. Now, Databox is their primary reporting, Dashboard, and goal-setting solution.
âWe have a weekly snapshot of our teamâs quarterly dashboard,â Spud explained. âWe have Databox synced up with lists inside HubSpot to gauge how weâre doing with our MQL, SQL, and pipeline goals. We also look at organic search snapshots and how weâre growing there. Social performance is another big focus for us as far as engagement, referral traffic, and account creations from social, as well.âSpud and team use Databox for reporting across the full marketing gamut. They connected all their key data sources including: Google Search Console, Instagram Business, Facebook Pages, Facebook Ads, Google Sheets, Google Ads, YouTube, Twitter, HubSpot Marketing, Google Analytics.
Here are the solutions ClickBank implemented with Databox:
âThe reason I originally went to Databox is because I was jumping around to so many tools, over 10 different platforms sometimes, for just a simple weekly report. Thatâs insaneâitâs not sustainable. Having the ability to have all our data in one place and just share things out is enormously time-saving.â
âItâs been cool to see certain events inside Databox where we can really key in on what happened there. Where weâve seen obvious changes in subscription numbers week-to-week or day-to-day, Databox allows us to go back and say, âHey, that worked. Letâs do more of that.ââ
âGoals have been huge for us. The quarterly databoard that we use for our team is all goal-based. We love the simplicityâitâs the simplest databoard ever, but itâs the most effective thing that brings our team together on a weekly basis. It tells us exactly whether weâre on track toward the goal.â
Databox saves us around 5-10 hours every month of looking at and gathering data.
Since implementing Databox as their primary reporting software, the ClickBank team has seen huge improvements across a wide array of metrics and goalsâand they spend a lot less time manually compiling reports.
According to Spud, âOur number one favorite thing about Databox is combining all the Data Sources togetherâthatâs a given.â
âNumber two,â Spud added, âis the goal feature for sure. Itâs the most useful for us to say, âHey, hereâs a live feed of this data and hereâs the goal that weâre trying to get to.â Extremely cleanly displaying that helps to bring an entire team together.â
Here are ClickBankâs Databox results:
âWe have a URL that we share for anyone who wants to have visibility into whatâs going on with marketing. We embed a few key databoards and provide a little bit of context. If anyone on the team wants to share something, they can just shoot that URL out to someone and itâs all compiled thereâversus manually pulling reports for people and sharing them.â
âOne month, we even saw 100% month-over-month improvement on SQL volume. On our cost per lead, weâve seen a 100% decrease over the last 6 monthsâfrom $8 to $4.â
âJust tracking goals has proven to help us reach them. When we see one falling behind, it allows us to make adjustments much sooner instead of playing catch up halfway through the quarter. Weâve closely tracked all of our ROAS and ROI metricsâwhether it be cost per lead, cost per MQL, cost per SQLâand itâs improved every month.â
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