Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
What Is Google Analytics 4 and How Will It Help My Reporting?
Should I upgrade my site to Google Analytics 4? That’s the question many marketers are asking themselves right now. There is no quick answer to ...
by Jessica Malnik · Sep 7, 2021
Social Conversions: How to Generate Leads from Social Media
Social conversions can be hugely beneficial to your business — after all, if you can convert customers distracted by the latest gossip on a social ...
by Mariana Santiago · Oct 20, 2022
18 Ways to Optimize Content for Search Intent
Search intent has taken a central place in SEO as search engines have increased their algorithmic sophistication. The days of rising in the ranks by ...
by Jack David Hildebrand · Feb 1, 2023
Hero Factory Reduces Time Spent Creating Reports by 60 Percent for Every Client Using Databox
A lack of transparency in agency reporting sometimes hides a well-known but rarely discussed side of some bigger agencies—shady practices designed to obscure performance and ...
by Kiera Abbamonte · Oct 29, 2022
Why Should I Hire a Marketing Agency?
Want to hire a marketing agency? If you’re nodding yes, I’m sure you have a million questions buzzing around in your head at the speed ...
by Masooma Memon · Apr 22, 2024
How Unstack Reduced Involuntary Churn by More Than 50%
Chris Cardone, Customer Success Lead at Unstack, talked with John Bonini on an episode of the Metrics and Chill podcast. Chris shared how Unstack approaches ...
by Kiera Abbamonte · Feb 20, 2024
Content Ideation: Best Practices and Tools for Content Marketing Success
Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks. That’s what a lot of marketers do today ...
by Jessica Malnik · Dec 6, 2021
6 Proven Ways to Optimize for SERP Features
If you’ve ever Googled something and got your answer right at the top in a featured answer box or read more on the topic – ...
by Masooma Memon · Dec 6, 2021
20 Ways to Conduct a Meaningful PPC Audit
The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...
by Mara Calvello · Dec 22, 2021
19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance
While Google Analytics is a powerful measurement tool, it has its limitations. Sure, it can tell you a ton about how people engage with your ...
by Elise Dopson · Jul 30, 2021
9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting
In a study of 6,700 consumers and business buyers, Salesforce discovered that 70% of customers believe that companies should understand how they use products and ...
by Melissa King · Jun 28, 2022
Hey Google, How Do You Optimize for Voice Search?
Being able to ask our phones questions like “what’s the weather today?” or “where’s the nearest sushi restaurant?” once seemed like a futuristic concept only ...
by Mara Calvello · Dec 7, 2021
How CoSchedule Increased Trials and Product Signups from Content by 30 Percent
In this episode of Metrics & Chill podcast, John Bonini talked with Ben Sailer, Inbound Marketing Director at CoSchedule, about how the team at CoSchedule ...
by Kiera Abbamonte · Feb 20, 2024
How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base Using Databox
There are a lot of factors that can stand in the way of growing an agency. Results, for one, and the experience to convert clients. ...
by Kiera Abbamonte · Apr 21, 2022
Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies
Did you know that 3 out of every 4 online shoppers abandon their carts and never get to the point where they actually make a ...
by Melissa King · Mar 29, 2023
The 22 Best Ecommerce Blogs for Online Retailers in 2021
Whether you are thinking about starting an eCommerce business or just launched one, you are probably on the lookout for valuable resources that can help ...
by Jessica Malnik · Apr 17, 2023
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...
by Masooma Memon · Mar 29, 2023
23 Must-Haves For Your Content Marketing Reporting Dashboards
You’ve put together a content marketing dashboard. But, besides top-of-funnel insights, it doesn’t tell you a whole lot. A content marketing reporting dashboard should go ...
by Elise Dopson · Mar 23, 2023
How This Healthcare Startup Transitioned from Reactive to Real-Time Reporting & Saved 20+ Hours A Month
If you’re reading this, you know how powerful data can be—for businesses and in the lives of everyday individuals. Data helps companies build better products, ...
by Kiera Abbamonte · Apr 20, 2022
10 Essential Metrics to Include in Your Salesforce Dashboard
“Less is more.” That’s what Chris Bolz of Retail CRM Cloud says about designing a Salesforce dashboard. Computers have made a wealth of data available ...
by Jack David Hildebrand · Oct 11
How Jasz Rae Digital Generates MQLs for High-Dollar Clients
On a recent episode of the Metrics & Chill podcast, John Bonini caught up with Jasz Joseph, founder and Digital Marketing Strategist at Jasz Rae ...
by Kiera Abbamonte · May 3, 2024