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Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.

What is Keyword Cannibalization and How Do You Fix It?
Marketing

What is Keyword Cannibalization and How Do You Fix It?

Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...

by Masooma Memon · Feb 3, 2023

14 Salesforce KPIs B2B Sales Teams Track the Most
Sales

14 Salesforce KPIs B2B Sales Teams Track the Most

You’re probably sitting somewhere wondering what a Salesforce KPI is.  We already know what key performance indicators (KPIs) are, but what are they in relation ...

by Rebecca Reynoso · Apr 9, 2024

Small Business Video: 16  Tips for Creating Great Video On a Budget
Marketing

Small Business Video: 16 Tips for Creating Great Video On a Budget

Most small business owners are fully aware of the effect a well-made marketing video could have on their bottom line. Video is one of the ...

by Mariana Santiago · May 3, 2022

How Databox Helped Gravity Digital to Become More Efficient & More Profitable
Market Research

How Databox Helped Gravity Digital to Become More Efficient & More Profitable

In the marketing agency industry, staying power usually comes down to a few key things. Among them, transparency and results. It’s easy for young marketing ...

by Kiera Abbamonte · Jan 10, 2022

Improve Your Facebook Ad Quality Ranking with These 7 Tips
Facebook Ads

Improve Your Facebook Ad Quality Ranking with These 7 Tips

Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...

by Mara Calvello · Mar 29, 2023

How Bonjoro Doubled Trial Conversions with Personalized Video
Leadership

How Bonjoro Doubled Trial Conversions with Personalized Video

Recently, Casey Hill of Bonjoro talked with our own John Bonini for an episode of our newest podcast, Metrics & Chill. As Head of Growth, ...

by Kiera Abbamonte · Feb 20, 2024

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast
Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

If you’re looking for the best podcast platform for your business, you’re not alone. With podcasting skyrocketing in popularity in the past decades, plenty of ...

by Melissa King · Dec 13, 2022

The 11 Best Email Tools for Ecommerce
Ecommerce

The 11 Best Email Tools for Ecommerce

When it comes to marketing ROI, there are few channels – if any – that can rival email marketing.  With dozens of email marketing software ...

by Jessica Malnik · Nov 24, 2022

11 Improvements to Databox Charts Are Now Live
Product Updates

11 Improvements to Databox Charts Are Now Live

You probably think of Databox as easy-to-setup dashboard software for reporting high-level performance metrics. That we are. But, over the last year, we’ve been quietly ...

by Tamara Omerovic · Dec 18, 2023

Categories vs. Tags – SEO Best Practices for Sorting your Content
Marketing

Categories vs. Tags – SEO Best Practices for Sorting your Content

Whether it’s the clothes in your cupboard or posts on your WordPress blog, sorting out things is important. When it comes to WordPress posting, categories ...

by Masooma Memon · May 23, 2023

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads
Marketing

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Paid ads are one of the few levers where you can drive traffic in a short time frame. This means some marketers treat paid ad ...

by Jessica Malnik · Jun 2, 2025

10 Ways to Use Your Blogs and Podcasts Together
Marketing

10 Ways to Use Your Blogs and Podcasts Together

Consider this: about 409 million people view 20 billion pages every month. And, 51% of the US population – over half of the population that ...

by Masooma Memon · Aug 27, 2025

Keyword Difficulty Explained: What It Is and How It Impacts SEO
Marketing

Keyword Difficulty Explained: What It Is and How It Impacts SEO

When it comes to writing content that ranks, there’s a lot to consider. You probably take the time to plan out its specific URL, create ...

by Mara Calvello · Jan 6, 2022

How Weidert Group Transformed Reporting, Planning, & Client Engagement Using Real-Time Insights from Databox
Market Research

How Weidert Group Transformed Reporting, Planning, & Client Engagement Using Real-Time Insights from Databox

Today’s marketplace favors businesses that can move fast, stay nimble, and leverage data to hone in on the most effective ways to sell their products ...

by Kiera Abbamonte · Oct 29, 2022

9 Ways to Improve Audience Retention on YouTube
Marketing

9 Ways to Improve Audience Retention on YouTube

“Audience retention” – the phrase reminds one of a sailing term, perhaps something to do with a leaky boat. However, audience retention is actually a ...

by Mariana Santiago · Jul 10, 2025

7 Metrics to Include in Your Management Dashboard
Leadership

7 Metrics to Include in Your Management Dashboard

Some people learn best by reading; others learn best visually.  Regardless of your preferred learning style, management dashboards are a business tool that compiles words, ...

by Rebecca Reynoso · Apr 21, 2022

The 17 Best eCommerce Tools for Growing Your Online Store
Ecommerce

The 17 Best eCommerce Tools for Growing Your Online Store

If you are looking to scale your eCommerce business, you can only DIY it with manual and time-consuming solutions for so long.  Once the velocity ...

by Jessica Malnik · Nov 17, 2022

How to Calculate & Optimize Average Revenue Per User (ARPU)
Marketing

How to Calculate & Optimize Average Revenue Per User (ARPU)

So you’ve got a bunch of paying customers that you love, but you’ve been tinkering with the idea of increasing your average revenue per user ...

by Masooma Memon · Jan 14, 2022

How ClickBank Grew SQL Volume by 2X and Reduced Cost Per Lead by 50 Percent With Databox
Market Research

How ClickBank Grew SQL Volume by 2X and Reduced Cost Per Lead by 50 Percent With Databox

From ecommerce to affiliate promotion, there’s a huge opportunity online in connecting merchants with the customers they need and customers with the products they’re looking ...

by Kiera Abbamonte · Oct 13, 2022

How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits
Marketing

How to Grow a Blog: 23 Tips to Skyrocket Your Monthly Visits

After getting your blog off the ground, here comes the next and even bigger challenge, and that’s learning how to grow a blog. Although there is ...

by Masooma Memon · Dec 6, 2021

10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers
Marketing

10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers

Did you know that 69% of online carts are abandoned and, only 45% of abandoned cart emails are opened?  Abandoned cart and checkout emails aren’t ...

by Jessica Malnik · May 21, 2024