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Facebook Ads Benchmarks for Your Industry [Original Data]
Marketing

Facebook Ads Benchmarks for Your Industry [Original Data]

In the ever-changing landscape of digital marketing, staying updated on Facebook ads industry benchmarks is crucial for businesses looking to gain a competitive edge. Facebook ...

Nevena Rudan's avatar by Nevena Rudan | May 27, 2025
Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)
Marketing

Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)

Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Bootstrapping to $15m by finding product-market fit (📈 MTN #08)
Marketing

Bootstrapping to $15m by finding product-market fit (📈 MTN #08)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Facebook Ads Benchmarks for B2B (March 2023) Join this group to see how your company stacks ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Dental KPI Dashboard: 12 Metrics and KPIs to Track to Measure Your Dental Office Performance
KPIs & Metrics

Dental KPI Dashboard: 12 Metrics and KPIs to Track to Measure Your Dental Office Performance

As a dental practice owner or manager, you’re constantly juggling multiple tasks – from managing staff and scheduling appointments to overseeing finances and marketing your ...

by Davor Štefanović | Jul 1, 2025
Lead Conversion Rate: What Is a Good One and How to Optimize It?
Marketing

Lead Conversion Rate: What Is a Good One and How to Optimize It?

Your website is a thing of beauty. You’ve worked tirelessly to create long-form content, create a design that pops, and build a menu that makes ...

Mara Calvello's avatar by Mara Calvello | Jun 12, 2024
How We Planned an Unforgettable Company Team Retreat and How You Can Too
People & Culture

How We Planned an Unforgettable Company Team Retreat and How You Can Too

Team retreats are valuable investments for companies looking to enhance their team’s connection, creativity, and overall performance. These retreats offer a unique opportunity for teams ...

Masa Sajko's avatar by Masa Sajko | Oct 26, 2023
Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023
Marketing

Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023

We often hear marketers tell us that Customer Acquisition Cost (CAC) is getting higher, along with the cost of running paid ads. At the same ...

Filip Stojanovic's avatar by Filip Stojanovic | May 1, 2024
BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)
LinkedIn

BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)

Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
Marketing

Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?

For over a decade, Google Ads and Facebook Ads dominated online advertising. But, that monopoly weakened in 2022. The companies’ combined market share dipped down ...

Melissa King's avatar by Melissa King | Apr 20, 2023