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What Does TikTok Mean for the Future of Search-Related Content?
Market Research

What Does TikTok Mean for the Future of Search-Related Content?

Is Google really the undefeated champion of search-related content?  The answer might just surprise you.  According to Google themselves, 40% of younger people refer to ...

Saffa Faisal's avatar by Saffa Faisal | Jul 18, 2024
Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)
Agencies

Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)

Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning. How They ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
How to Grow Your B2B Newsletter? 6 Expert Strategies
Marketing

How to Grow Your B2B Newsletter? 6 Expert Strategies

A newsletter can be an invaluable asset for B2B companies. Unlike social platforms that may restrict your reach or require payment to connect with your ...

by Davor Štefanović | May 3, 2023
More B2B Companies Are Turning To Influencers & Sponsorships (📈 MTN #09)
Marketing

More B2B Companies Are Turning To Influencers & Sponsorships (📈 MTN #09)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Digital Advertising Cost Benchmarks for B2B Companies Median ad campaign spend, broken down by channel (March ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)
Google Ads

BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)

Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance
Marketing

Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance

Are you making the most out of your Google Ads campaigns? Does your target audience find the ads relevant and are they going further down ...

Filip Stojanovic's avatar by Filip Stojanovic | Apr 9, 2025
NEW – Databox Performance Screen 
Product Updates

NEW – Databox Performance Screen 

Our team at Databox has been working tirelessly to make your daily experience even better. Next on our roadmap—elevating your home screen experience, starting with ...

Marija Hladni's avatar by Marija Hladni | Jul 20, 2023
How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation
Marketing

How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation

With 900 million users as of 2023, LinkedIn has reached peak popularity among professionals. It provides incredible organic reach (at least to personal accounts) and ...

Filip Stojanovic's avatar by Filip Stojanovic | Apr 19, 2023
LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns
Marketing

LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

With 4 out of 5 of its 900 million members driving business decisions and an audience that has twice the buying power compared to an ...

Filip Stojanovic's avatar by Filip Stojanovic | Apr 20, 2023