Latest Posts

Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now
Marketing

Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now

When you have an eCommerce site, the number one goal is to turn more visitors into paying customers, right? Well, not everyone who visits your ...

Jessica Malnik's avatar by Jessica Malnik | Jun 26, 2024
The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking in 2024
Marketing

The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking in 2024

In the marketing world, acquisition metrics (like traffic) get a lot of press, but when we asked marketers about their essential website KPIs, many talked ...

by Kiera Abbamonte | Aug 8, 2024
13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance
KPIs & Metrics

13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance

By now, you’ve probably heard the statistic that it is 5 times more expensive to acquire a new customer than it is to retain an ...

Jessica Malnik's avatar by Jessica Malnik | Jul 16
29 Ways on How to Improve Your Search Position in Google Search Results in 2023
Marketing

29 Ways on How to Improve Your Search Position in Google Search Results in 2023

Have you been doing your best but still aren’t ranking in the search engine results pages (SERPs)? I feel you. All that hard work and ...

Masooma Memon's avatar by Masooma Memon | Jul 25, 2024
20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024
Google Ads

20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024

Where do you want to see your ads in 2024? The answer seems to be straightforward – At the top of the search results page. ...

Stefana Zaric's avatar by Stefana Zaric | Jul 11
Hundreds of Benchmarks for Sales, Marketing, Revenue and More (📈 MTN #22)
Leadership

Hundreds of Benchmarks for Sales, Marketing, Revenue and More (📈 MTN #22)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) Find any benchmarks you need with Benchmark Explorer We close X deals/month. Is that good? Is ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Apr 9, 2024
Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
Leadership

Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)

Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources. Links

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Apr 9, 2024
Customer Impact Matters: Keeping our team focused on our customers
Leadership

Customer Impact Matters: Keeping our team focused on our customers

In the world of SaaS (Software as a Service) industry, customer-centricity is crucial since it has a direct impact on the success, growth, and sustainability ...

Špela Jurič's avatar by Špela Jurič | Feb 11
Content Marketing Benchmarks by Industry for 2025
KPIs & Metrics

Content Marketing Benchmarks by Industry for 2025

Content marketing benchmarks are essential for measuring success, yet many marketers overlook them while navigating AI-driven content creation and Google’s ever-changing algorithms. With increasing pressure ...

Nevena Rudan's avatar by Nevena Rudan | Jul 1