To see what Databox can do for you, including how it helps you track and visualize your performance data in real-time, check out our home page. Click here.
We’ve now been able to scale one on one interactions on our websites like never before. However, there are many folks in the industry that might lean a little too far on the one side of the equation.
Some folks will have you believe that chatbot by itself is going to revolutionize the business.
While we’ve certainly seen a dramatic increase in leads generated in meetings scheduled on behalf of sales teams with just the implementation of a chatbot alone––the impact that can be had by actually having human conversations with the people on your website should not be overlooked.
In this episode of Data Snacks, I’ll show you an experiment where we did just that.
For background, one of our clients at ClosedWon had implemented chatbots and were seeing some success. Now, we were having discussions about taking it to the next level.
At this point, chat was live on their website but really only to help direct website visitors, schedule meetings for the sales team, and otherwise, get someone from Point A to Point B as quickly as possible and then close out the conversation.
It was a mostly transactional experience for the customer.
The change we made was inserting humans into the process.
What happened next was the chatbot was still there doing its thing. Except, its job now was to hand off to a human when it was appropriate.
The high-quality conversations that the folks at this company ended up having led to a dramatic increase in time on site and in overall goal conversion rate.
Watch this video and I’ll show you how we can see the data from multiple tools (Drift and Google Analytics) and use calculated metrics and Databox to measure conversation quality in a whole new way.
Are you maximizing your business potential? Stop guessing and start comparing with companies like yours.
At Databox, we’re obsessed with helping companies more easily monitor, analyze, and report their results. Whether it’s the resources we put into building and maintaining integrations with 100+ popular marketing tools, enabling customizability of charts, dashboards, and reports, or building functionality to make analysis, benchmarking, and forecasting easier, we’re constantly trying to find ways to help our customers save time and deliver better results.
Hey, we’re Databox.Our mission is to help businesses save time and grow faster. Click here to see our platform in action.
Chris Handy is co-founder at ClosedWon.com. He believes most companies have forgotten when and how to start meaningful conversations that drive new business. Connect with him online at chrishandy.blog or @chrishandyblog
Get practical strategies that drive consistent growth