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Marketo Email Marketing
This dashboard gives a high-level overview of your email marketing funnel.
Marketo
Clicked Link
The Clicked Link metric measures the number of times a link within an email or landing page has been clicked by a recipient, providing insight into engagement and the effectiveness of content.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Clicked Link"?
The Clicked Link metric in Marketo measures the number of clicks a specific link receives in an email or landing page. This data is essential for identifying the most engaging content and optimizing future communications to increase click-through rates and drive conversions. Additionally, it allows for the creation of targeted campaigns and personalized messaging based on the links clicked.
Example: Clicked Link metric can help identify which links in an email campaign were most engaging, allowing marketers to better understand their audience's interests and tailor future campaigns accordingly.
This metric has one or more equivalents:
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Clicked Link in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicked Link using Databox, follow these steps:
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1Connect Marketo that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Clicked Link on the Performance screen
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6Get Clicked Link performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Clicked Link
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Marketo Clicked Link included in Dashboard Templates 1
Basics
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DescriptionThe Clicked Link metric measures the number of times a link within an email or landing page has been clicked by a recipient, providing insight into engagement and the effectiveness of content.
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CategoryEcommerce
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SubcategoryLink
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Date Added2017-10-17
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Cumulative SupportNo
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UnitsNo
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Granularitiesdaily, weekly, monthly, quarterly, yearly, allTime
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Favorable Trendincreasing
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Historical DataNo
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typecurrent Learn more
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API Endpointhttps://{prefix}.mktorest.com/identity/oauth/token
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Activities Count
Activities Count is a metric used in Marketo that measures the total number of activities performed by prospects or leads within a specified time period.
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Clicked Email
The Clicked Email metric measures the number of times a recipient has clicked on a link within an email, indicating engagement with the content and potential interest in the product or service being promoted.
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Clicked Sales Email
Clicked Sales Email metric represents the number of times a sales email link was clicked by leads/prospects in an email marketing campaign managed by Marketo.
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Clicked Shared Link
The Clicked Shared Link metric measures the number of times a link shared in a Marketo email or landing page has been clicked by recipients, helping to gauge engagement and interest in the content being shared.
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Emails Sent
The Emails Sent metric in Marketo measures the total number of emails that have been sent out from a specific email program or campaign. It helps track the volume of emails sent and analyze the overall performance of email campaigns.
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Emails Delivered
Emails Delivered metric in Marketo represents the number of successfully sent emails that were accepted by recipient servers and were not bounced back.
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Emails Bounced
Emails Bounced is the number of emails that were not delivered to the recipient's inbox due to reasons like an incorrect email address, mailbox full, or blocked by the recipient's email server. It is vital in measuring the health and impact of your email campaigns.
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Emails Opened
Emails Opened is a metric that measures the number of times an email campaign was opened by recipients. It is a key performance indicator in email marketing that helps to determine the effectiveness of subject lines, content, and timing of emails.
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