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Marketo Emails Opened

Emails Opened is a metric that measures the number of times an email campaign was opened by recipients. It is a key performance indicator in email marketing that helps to determine the effectiveness of subject lines, content, and timing of emails.

With Databox you can track all your metrics from various data sources in one place.

Emails Opened 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Emails Opened"?
The Emails Opened metric in Marketo tracks the number of times that a particular email has been opened by a recipient. This metric can be used to gauge the effectiveness of a given email campaign or to identify which email content is of the most interest to your target audience. Additionally, this metric can be used to segment your audience based on their level of engagement with specific email campaigns, allowing you to tailor your messaging and content to better meet the needs and interests of different segments of your audience.
Example: A marketing team wants to know how many people opened their email campaign last month to measure engagement and adjust messaging. "Emails Opened" metric provides this information.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Emails Opened in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Emails Opened using Databox, follow these steps:

  1. 1
    Connect Marketo that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Emails Opened on the Performance screen
  6. 6
    Get Emails Opened performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Emails Opened
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Marketo integration with Databox Track Emails Opened from Marketo in Databox GET STARTED

Marketo Emails Opened included in Dashboard Templates 1

  • Live view

    Marketo Account Activity

    This dashboard gives an overview of all the activities you have completed in Marketo, with a focus on email.

    Marketo

General

  • Description
    Emails Opened is a metric that measures the number of times an email campaign was opened by recipients. It is a key performance indicator in email marketing that helps to determine the effectiveness of subject lines, content, and timing of emails.
  • Category
    Ecommerce
  • Subcategory
    Emails opened
  • Date Added
    2017-10-17

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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