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Marketo Emails Opened

Emails Opened is a metric that measures the number of times an email campaign was opened by recipients. It is a key performance indicator in email marketing that helps to determine the effectiveness of subject lines, content, and timing of emails.

With Databox you can track all your metrics from various data sources in one place.

Emails Opened 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Emails Opened"?
The Emails Opened metric in Marketo tracks the number of times that a particular email has been opened by a recipient. This metric can be used to gauge the effectiveness of a given email campaign or to identify which email content is of the most interest to your target audience. Additionally, this metric can be used to segment your audience based on their level of engagement with specific email campaigns, allowing you to tailor your messaging and content to better meet the needs and interests of different segments of your audience.
Example: A marketing team wants to know how many people opened their email campaign last month to measure engagement and adjust messaging. "Emails Opened" metric provides this information.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Emails Opened in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Emails Opened using Databox, follow these steps:

  1. 1
    Connect Marketo that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Emails Opened on the Performance screen
  6. 6
    Get Emails Opened performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Emails Opened
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Marketo integration with Databox Track Emails Opened from Marketo in Databox GET STARTED

Marketo Emails Opened included in Dashboard Templates 1

  • Live view

    Marketo Email Marketing

    This dashboard gives a high-level overview of your email marketing funnel.

    Marketo

Basics

  • Description
    Emails Opened is a metric that measures the number of times an email campaign was opened by recipients. It is a key performance indicator in email marketing that helps to determine the effectiveness of subject lines, content, and timing of emails.
  • Category
    Ecommerce
  • Subcategory
    Emails opened
  • Date Added
    2017-10-17
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://{prefix}.mktorest.com/identity/oauth/token

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