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Google Analytics Traffic Quality Dashboard Template

Template created by Digital Inbound Digital Inbound
Use this free Google Analytics traffic quality dashboard to get complete insights into the traffic quality per channel. Find out which traffic sources are performing at the desired level and which ones need to be focused on and improved.

Uses one-click integrations:

  • Google Analytics Google Analytics

If you don’t use Google Analytics, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Google Analytics Traffic Quality Dashboard Template:

By connecting your Google Analytics account, you’ll learn:

  • How do I track conversions across my website? See how many website visitors from (direct, organic, referral, social, and other unidentified traffic sources) carried out the desired action(s) within a given time period. Keep track of your goal completions and conversion data daily to spot trends or patterns and act on them promptly. For example, are website visitors generated organically, converting more than site visitors from social channels?
  • Which channel drives the most single-page visits? Track and compare bounce rate for individual traffic sources (direct, organic, referral, social, and others) and your website as a whole in real-time. Drill down on this data to learn why a higher percentage of site visitors from specific sources leave your website after viewing just a single page.
  • What is the average number of pages viewed by my site visitors per session? Gauge how engaged your website visitors are by the average number of pages they view during a website session (overall and source by source). Track your pages/session data daily to spot sudden spikes and drops and quickly identify over and under-performing traffic sources.
  • What is my website’s average session duration? View and compare the average amount of time visitors from individual traffic sources (direct, organic, referral, social, and others) spend on your website within a specified time period.

Pull additional data using our deep integration with Google Analytics.

What else can you track and visualize with our deep integration with Google Analytics? When it comes to attributing your traffic and conversions, almost anything:

  • Website traffic and conversions
  • Traffic and lead demographics
  • Paid advertising
  • Social media engagement
  • Landing page performance
  • Campaign performance using custom events

There are numerous metrics and metric combinations you can track using Google Analytics. In Databox, you can quickly visualize 100s of Google Analytics metrics in various ways.

Read more about Databox’s Google Analytics integration.

Google Analytics Google Analytics metrics included in this template
  • Avg. Session Duration

    Average Length of a Session during specified Date Range.

  • Bounce Rate

    Percentage of Single-Page Sessions in which there was no Interaction with the Page during specified Date Range. A bounced Session has a duration of 0 seconds.

  • Revenue by Landing Page

    Revenue from Web Ecommerce or In-app Transactions during the specified Date Range split up by Landing Page.

  • Revenue by Source

    Revenue from Web Ecommerce or In-app Transactions during the specified Date Range split up by Sources.

  • % New Sessions

    The Perctentage of the Sessions that are created by New Users (first-time visits) during specified Date Range.

  • Pages / Session

    Average Number of Pages Viewed during a Session during specified Date Range. Repeated Views of a Single Page are counted.

  • Pageviews

    Number of Pages Viewed during specified Date Range. Repeated Views of a Single Page are counted.

  • Pageviews by Page

    Number of Pageviews to each Page during the specified Date Range. This metric is collecting data for the top 500 Pages in the connected Google Analytics Account. To gather data for more than 500 Pages, please use the Query Builder tool.

  • Sessions

    Number of Sessions during specified Date Range. A session is the period time a user is actively engaged with your website, app, etc.

  • Sessions by Organic Keyword

    Number of Sessions during specified Date Range split up by Organic Keywords.

  • Sessions by Source

    Number of Sessions during the specified Date Range split up by Sources.

  • Users

    Users who have initiated at least one Session during specified Date Range.

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Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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