Latest Posts

Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)
Goals & Forecasts

Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)

The metric: Process KPIs Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
The 2023 State of Business Reporting
Reporting

The 2023 State of Business Reporting

In most companies, internal reporting looks exactly like this: The end. As the business grows and new data sources and metrics are added to the ...

Nevena Rudan's avatar by Nevena Rudan | May 15, 2024
How to Tell a Story with Your Data
Reporting

How to Tell a Story with Your Data

While it can be helpful between reporting periods, simply sharing a dashboard or report with raw data is not always enough. Both clients and team ...

Marija Hladni's avatar by Marija Hladni | Sep 3
Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign
Marketing

Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign

“Hide Ad” The two words that send shivers down the spine of most Facebook advertisers. And what causes this action is typically one of two ...

Filip Stojanovic's avatar by Filip Stojanovic | May 29, 2024
Doubling Email Subscribers In 1 Month (w/ Camille Trent)
Marketing

Doubling Email Subscribers In 1 Month (w/ Camille Trent)

The metric: Subscribers Learn how Camille Trent used LinkedIn to double PeerSignal’s email subscribers from 6k to 12k in just 1 month. How They Moved ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips
Google Analytics

How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips

Goal completion is one of the top 10 most-tracked Google Analytics metrics. Rightfully so, there are already tons of articles, videos, and guides on improving ...

Saffa Faisal's avatar by Saffa Faisal | Dec 20, 2023
Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads
Facebook Ads

Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads

How often do visitors make a purchase after visiting your site for the first time? It’s probably not a lot. Maybe their second, third, or ...

by Davor Štefanović | May 29, 2024
A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners
Agencies

A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners

The increasing number of businesses wanting to leverage TikTok to expand their reach and make more sales meant agencies needed to add another channel to ...

Stefana Zaric's avatar by Stefana Zaric | Jan 20, 2023
Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)
Marketing

Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)

The metric: Conversion Rate Learn how Peyton Walbeck increased Nectar’s landing page conversion by 55% in 30 days. How They Moved The Needle 1. Interviewed ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024